Guess has just launched One to Watch - Global Blogger Search, an international open call for fashion-savvy content creators to become an official contributor to their GUESS Access Blog – a feature on their award winning, lifestyle driven website. This interactive destination takes a different approach to the typical blog, featuring the voice of their consumer rather than the brand. The One to Watch – Global Blogger Search is the discovery vehicle to identify and celebrate these brand ambassadors through a global platform.

 

How it works:

Now through July 31^st, fashionistas from around the world will be able to log on to the GUESS Watches App on their Facebook page– currently the largest global watch brand page on Facebook with over 1.4 million fans - and submit their personal style profile. (One to Watch also has an official Twitter page, @GuessOneToWatch, where fans can engage and find out the latest updates on the search.) Once logged on, participants will be asked to create profiles, including a custom-built style board to express their personal fashion point-of view and illustrate why they are the "One to Watch". Then, the aspiring brand ambassador will share their profile through their various social networks in an effort to gain Style Points from their friends and followers.

At the end of the 90-day entry period, the top ten candidates in each country with the most Style Points will move on to the next round and be asked to submit a blogging assignment. Their submissions will be reviewed by a panel of judges and two One to Watch finalists will be announced on September 10^{th, 2012} to represent each participating country. Each finalist will receive worldwide recognition and GUESS Watch product throughout the year.

About GUESS Watches:

GUESS Watches is a timekeeping accessory company with a focus on lifestyle driven fashion. GUESS Watches launched its first collection in 1983 with a line of men's and women's fashion watches. Constant attention to new ideas and cutting-edge design keep the brand relevant to today's trends.

By the way, Apparel Search knows where to find the best bloggers for any contest.

Fashion News Directory >> Women's Fashion News >> Fashion Trend News

Read more fashion news articles from 2012: January 2012 Fashion Articles

Read more fashion industry news archive from 2011: 2011 Archive Fashion Articles

Read more fashion articles from 2010: 2010 Archive Fashion Articles 

Read more fashion articles from 2009: 2009 Archive Fashion Articles

Learn more about fashion for men, women, and children:

Women's Fashion Brands 

Men's Fashion Brands 

Children's Fashion Brands 

Follow us on Social Networks:

Follow Apparel Search on Twitter

Follow Apparel Search on Youtube

Follow Apparel Search on Facebook

If you want your press releases about fashion to be published, you are welcome to submit them to Apparel Search at any time.  In addition, you may want to submit your articles to the Fashion Newspaper.