Chucho , a new brand of men's and boy's clothing with a focus on the Latino market, will begin its launch by participating in Los Premios MTV Latin America , being hosted in Mexico City on October 18, 2007. Chucho will gift a black vintage Roma tee as well as a boys Topo Gigio soccer tee VIP guests and celebrities attending and hosting this truly exciting awards ceremony, The Chucho brand anticipates really scoring a gol with its nostalgic graphics. 

Esta marca es para ti This brand is for you, is the tagline for Chucho , focusing on the Latino male customer. Chucho was created by Molly Robbins, Molona a Mexico City native as well an apparel industry veteran. She has secured exclusive rights to use trademarks and vintage art from an array of Latino companies. Chucho incorporates these colorful graphics providing a platform for individual style. The logos will range from cement companies and tire manufacturers to beverages and confections. The brand also hosts iconic characters such as Topo Gigio, a mouse known for his endearing comments and fun attitude. The Chucho lifestyle is all about the young men and boys who enjoy casual clothing and live with adventurous spirit.

Chucho is manufactured and distributed by Dr. Lucky's, and will be available at major retailers and specialty stores in the North America. Palomita the 'sister brand launched in spring of this year.

The sixth annual Los Premios MTV Latin America 2007 will air from El Palacio de Los Deportes in Mexico City on Thursday, October 18th. Los Premios MTV Latin America brings together a variety of regional and local Latin American pop and rock stars, as well as international acts to reflect the music and attitude of youth in Latin America today. This year marks the second time the annual awards ceremony will take place in Mexico City. The event will air live on MTV Latin America to more than 24 countries. In addition it will be seen on MTV Tr3s and MTV in the US, reaching an additional 90 million households.

For more information visit www.palomitaclothing.com