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| Driven by her passion to redefine
the concept of fashion trade shows, Ronda Walker devised
a plan to create POOL, a show infused with style and
substance that wasn't like the rest. POOL is the
alternative to the cold, impersonal shows the first
show launched in 2001 with fresh and established
designers sharing one hip, upbeat space. DJs spin and
drinks flow during the day at POOL while buyers walk the
show, at night the parties truly begin on Las Vegas
famed Strip. POOL focuses on working hard and playing
hard. The POOL concept is simple connecting buyers to
brands while breathing life and energy into the complete
experience. Every season POOL is right on the pulse of
what's next in the world of fashion and art, redesigning
their look to reflect the changing aesthetic. Growing
and constantly evolving, POOL remains true to their
mission of changing the face of the fashion trade show.
Stay tuned for the February 06 launch of a brand new
design with all-new booths, various private arena shapes
and geodesic dome designs! POOL 10 will be held February
20-22 at Mandalay Bay and feature over 600 exhibitors
collections in approximately 500 booths. |
 POOL trade show unveiled their spacious new headquarters in
Silver Lake on December 14 with their POOL Party, celebrating
the upcoming POOL 10 in Las Vegas. Designers, buyers, stylists,
editors and other fashion elite partied the night away to the
sounds of DJs Peanut Butter Wolf, Rocking Funk, Soul & House,
Goatnutz, Aztechsol, and Shipbot 3000. Many cocktails were
enjoyed from Dubonnet, Function, and Peroni, while Ed Hardy
provided their structured water for refreshment. Guests also
snacked on delicious snowflake cupcakes from Sweet Cake
throughout the night. The look and feel of the POOL trade show
is replicated in the new office space, and a dome was set up
outside for the celebration to complete the atmosphere.
Special thanks to:
Lounge 22, Kajmere Sound, Stones Throw, Swindle,
Filter Magazine, Guitar Center, Ed Hardy
Structured Water, Function Urban Detox, Sweet
Cake, Peroni, Dubonnet, Digital Sound Production
Services, Apparel Search James, Patty Faye, The Raven,
4100 Bar & Zanzabelle.
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