The MFDF has become the premiere launch pad for fashion brands and designers collections to the consumers, creating a stimulating setting that's innovative, creative and for everyone! The fashion-savvy crowd gets to discover the newest trends right at the time that they
re available in stores!

August is the ideal month to celebrate all that's new and hot on the Montreal fashion scene: In a sense, it's the New Years Eve of the fashion calendar - the time for fresh starts and the perfect opportunity to re-define our acute sense of style.

As always the Festival promises to deliver glamour on tap for one and all as fashion steps up its game on McGill College Avenue between Maisonneuve and Cathcart, turning the heart of the metropolis into a stunning outdoor venue for only the most stylish of festivities! In fact, fashion, design and music
the trendiest trio of the hour join forces, under open skies, for four days of contagious frenzy.

The general public will once again have a unique opportunity to discover the latest collections by prestigious international labels and admire the genius of some of the greatest brands and designers from at home and abroad as they strunt down the huge outdoor runways at the largest happening of its kind in North America. The entire atmosphere will be whipped into a frenzy by a non-stop soundtrack of highly fashionable music beats covering everything from samba to post-punk, including many live performances.

While the date may be different, the mission of the MFDF remains unchanged. As it has throughout the past decade, it serves not only as a window onto Montreal's leading design trends but as an opportunity for festival-goers to soak in the atmosphere of all that frontline fashion in the midst of exclusive outdoor multimedia performances as they enjoy our famous, hot summer Montreal nights.

FINALIST IN GRANDS PRIX DU TOURISME QUEBECOIS 2010!

The Montreal Fashion and Design Festival has been nominated as a finalist for les Grands Prix du Tourisme Quebecois 2010! The contest is a high-calibre event that underscores the enthusiastic efforts of businesses operating in the tourism industry that strive to help identify Quebec as a world-class tourist destination.

SENSATION MODE: CELEBRATING TEN YEARS OF FASHION AND DESIGN PROMOTION

The year 2010 marks the prestigious 10^th anniversary of Sensation Mode! Back in 2000, Sensation Mode began as a small company with a big idea to promote fashion and design to the world. An explosive and energy-charged decade later, Sensation Mode now produces and presents the biggest Canadian and international fashion events while creating new and exclusive concepts such as the Montreal Fashion and Design Festival, the Fashion Theatre (in Berlin, Tokyo, New York and London) and Montreal Fashion Week, which includes Le Showroom concept. Throughout the last ten years Sensation Mode's innovative events have become an increasingly visible portal for the creativity and talent of fashion designers. With partnerships in major international cities such as Paris, Berlin and Tokyo, Sensation Mode is proud of its prestigious position among the leaders in fashion and design in North America.