The recent staging of CPM Collection Premiere Moscow closed to excellent results: 25% more exhibitors and collections, 16% more exhibition space and 7% more visitors. According to preliminary reports of the organizer (Igedo Company), more then 18,000 registered buyers attended Eastern Europe's leading fashion trade fair to gather information from the nearly 1,500 exhibitors and collections for the 2008/2009 Autumn/winter season. About one in five visitors came from outside of Russia , predominantly from the neighboring CIS states.
Nearly one third of the exhibitors reported increased buyer's professionalism. Over 70% of the buyers at CPM were decision-makers. Approximately 40% of the visitors came from Moscow and the Moscow metropolitan region, 60% from other parts of Russia as well as from the neighboring Eastern European and Central Asian states. CPM registered an above-average increase in attendance particularly from the regions surrounding St. Petersburg , Nizhny Novgorod and Khabarovsk in East Siberia .
The Russian fashion market continues to see very dynamic growth as does CPM. This is reflected by the record number of participants registered at the 10th CPM and the clear indication of further growth in all segments. Again the basic mood prevailing in the exhibition halls was excellent and the stands were buzzing with business. CPM has both impressively underlined and further enhanced its role as the leading fashion trade fair for Eastern Europe, stated Frank Hartmann, Managing Director of the Igedo Company.
CPM has
long
asserted
itself
as a
solid
platform
for
fashion
business
in
Russia, said
Jack
Geula of
the
Agency
Muschel,
represented
at CPM
with
such
brands
as
Bogner
Jeans,
Lagerfeld,
Barutti,
Joker
Jeans
and Guy
Laroche. The
high
number
of
experienced
partners
and
those
willing
to learn
provides
impressive
business
opportunities
and
opens
the door
to
successful
sales
throughout
the
entire
Russian
market.
CPM
Project
Director
Christian
Kasch
agreed: Nearly
three
quarters
of the
buyers
present
make
their
most
important
order
decisions
for the
coming
season
at CPM
Collection
Premiere
Moscow.
Many of
them
also
visit
the big
fashion
trade
fairs in D'sseldorf.
However,
for
buyers
from
regions
with
numerous
cities
with
over a
million
inhabitants,
CPM is
becoming
more and
more
attractive
due to
its easy
accessibility
and the
lack of
the
language
barrier.
In addition to the CPM Accessories & Shoes area, the segment CPM Store Concept with a focus on the growing market for vendor-managed sales floors also had a successful debut. We were able to make excellent contacts with shopping centers, developers and potential customers from all over Russia and its neighboring countries. Visitors came from Samara, Yekaterinburg, Chita , Vladivostok and many other cities. To us CPM is a viable platform for our expansion into these markets, explained Stephan Wlfer, Central Eastern Area General Manager at Triumph.
The CPM
Kids
area
again
welcomed
the
who's
who in
baby and
kids
fashion
including
exhibitors
such as
Hallo
Kitty,
Trussardi,
Patrizia
Pepe,
Cristina
Effe and
Historic
Research. CPM
Lingerie
featured
Daniel
Hechter,
Parah,
Liberty
and
Feraud
while
the
CPM
Young
Fashion
segment
provided
brands
like
Patrizia
Pepe and
Converse
with an
efficient
working
and
information
platform.
The 11th CPM will be held at the Moscow Exhibition Center from September 10 - 13, 2008. For further information on visiting or exhibiting at CPM 2008, contact Messe D'sseldorf North America, 150 North Michigan Avenue, Suite 2920 , Chicago , IL 60601 . Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com. Or visit the web site http://www.mdna.com or http://www.cpm-moscow.com