From June 4 to 8, 2008 the heart of downtown Montreal will beat to the rhythm of the Montreal Fashion and Design Festival.  The largest outdoor event of its kind in North America, the Festival will take over McGill College Avenue between Maisonneuve and Sainte-catherine, introducing the general public to the latest collections of the most prestigious designer labels and the creative genius of our leading designers.   On the menu: class, elegance, glamour and more glamour!  

Grandiose, refreshing and decidedly avant-garde, the Montreal Fashion and Design Festival will unfold on two stages, one of which is reserved to the works of up and coming designers. A rich and varied program has been developed to introduce visitors to to the latest trends for summer on the terraces set up for the occasion.  During the Festival, McGill College Avenue becomes the venue for happy hours with friends. In an exhilarating, freewheeling ambience, the public will be treated to fabulous fashion shows along with live performances by well-known singers, musicians and DJs.  

According to Jean-fran ois Daviau, founder of the Festival and co-president of Sensation Mode, this year, the Festival has set its sights higher than ever. There ll be action everywhere. It's wild! Everything will be carried out with great pomp, with the streets themselves exuding glamour. On stage, prestigious collections and eccentric designs will rub shoulders with trendy jeans and swimwear, and every fashion show will emerge as a unique event guaranteed to please one and all!

The Fashion and Design Festival helps position Montreal a destination where refinement and style go hand in hand with the simple pleasures of being together. The Festival is more than 550,000 visitors, 100-plus well-known designer labels and collections, musical performances, design in real time, entertainment and an absolutely unique ambience. Added to these are a program consisting of several special events such as the Sp cial Montreal Griff , which returns this year with an all-new concept showcasing the stars of fashion along with a first: the businesswoman concept that will turn the spotlights on a variety of urban labels for women not to mention some of Montreal's most beautiful women an event that's sure to take you away from the humdrum sameness of your day-to-day life.

About the Montreal Fashion and Design Festival

The Montreal Fashion and Design Festival is produced by Sensation Mode, which has, since 1999, produced and staged the largest fashion events in Canada, including the Montreal and Toronto fashion festivals and Montreal Fashion Weeks. 

The Festival also enjoys the support of prestigious sponsors such as American Express, which returns for a 4th edition. It should also be noted that the Festival benefits from the participation of Quebec's minist re du D veloppement conomique, de l Innovation et de l Exportation (MDEIE - Department of Economic Development, Innovation, and Export Trade), the minist re des Affaires municipales et des R gions du Qu bec (MAMR Department of Municipal Affairs and Regions), the City of Montreal, Destination centre-ville and Tourisme Montreal.

Learn more at www.sensationmode.com.