Perry Ellis International is a leading international marketer of apparel, offering a diverse portfolio of brands through multiple distribution channels.
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Perry Ellis International is a leading licensor, designer and marketer of high quality menswear, including sport and dress shirts, golf sports-wear, sweaters, casual and dress pants and shorts to all levels of retail distribution.
The Company owns or licenses the brand names under which most of our products are sold. Our portfolio of brand names includes Perry Ellis®, John Henry®, Axis®, Manhattan®, PING® and Mondo di Marco® for dress casual wear, Cubavera®, the Havanera Co.®, Natural Issue®, Munsingwear®, Farah®, Savane®, Tricots St. Raphael®, and Grand Slam® for casual sportswear, Perry Ellis America® and Natural Issue® for jeans wear, PING®, Perry Ellis® and Munsingwear® for golf sportswear, Pro Player® and Perry Ellis America® for active wear, and Jantzen®, Southpoint®, and Nike® brands for swimwear and swimwear accessories.
Perry Ellis' distribution channels include regional, national and international department stores, national and regional chain stores, mass merchants, green grass (i.e., golf related), specialty stores and corporate wear distributors through the United States, Puerto Rico and Canada. Our largest customers include Wal-Mart Stores, Inc., J.C. Penney Company, Inc., Mervyn's, Kohl's Corporation, and Sears Roebuck & Co.
The Company also licenses its proprietary brands to third parties for the manufacture and marketing of various products, some of which Perry Ellis does not sell, including men's and women's footwear, fragrances, underwear, active wear, loungewear, and outerwear. In addition to generating additional sources of revenue, these licensing arrangements raise the overall awareness of the brands.
Through its "family of brands" marketing strategy, Perry Ellis develops and enhances a distinct brand, styling and pricing strategy for each product category within each distribution channel and target consumer. The Company also produces goods sold under the private label program of its various retail customers. In all, Perry Ellis markets its brands to a wide range of segments, targeting consumers in specific age, income and ethnic groups.
Perry Ellis believes that its competitive strengths position it well to capitalize on several trends that have affected the apparel sector in recent years. These trends include the consolidation of the department and chain store sectors into a smaller number of stronger retailers, which represent some of our most important customers; the increased reliance of retailers on reliable suppliers with design expertise and advanced systems and technology; and the continued importance of strong brands as a source of product differentiation.
Perry Ellis primarily contracts for the manufacture of its products through a worldwide network of quality manufacturers. The company currently uses approximately 130 independent suppliers, located in the Far East, other parts of Asia, Africa and South and Central America. Perry Ellis believes that its extensive sourcing experience enables it to obtain quality products on a cost-effective basis.
PEI signed an agreement in 2000 to distribute Perry Ellis menswear to advertising specialty and promotional products companies, laying the groundwork for the company's growing corporate ad specialty industry (ASI) division. That same year it acquired the Mondo di Marco® and Pro Player® labels while creating two Latin-inspired brands with Cubavera® and the Havanera Co.®.
In 2002 PEI acquired Jantzen® and began designing and marketing women's swimwear under the Jantzen® and Southpoint® brands. As part of the acquisition, the company also began promoting women's and juniors' swimwear, men's and juniors' competitive swimwear, swimwear accessories and apparel under the Nike® brand.
PEI completed the acquisition of Salant, its largest licensee, in 2003. The merger gave the company greater control of the Perry Ellis® brand and expanded its brand portfolio with Axis® and Tricots St. Raphael®. Later that year, the company launched an Original Penguin® by Munsingwear® as a lifestyle brand rich in heritage but geared towards modern youth-minded consumers, and it quickly developed a devoted following.
In 2004, PEI became the licensee of the PGA TOUR® and Champions Tour®, distributing performance golf wear for several channels of distribution. The company also acquired Redsand®, a young brand born on the beach and still headquartered in Southern California.
PEI responded to the surge of retailer consolidation by purchasing the assets of Tropical Sportswear in 2005, recognizing that distributors need vast resources to best serve the remaining large retail customers. With this acquisition, PEI became one of the top three producers in the men's bottoms market and added the Savane® and Farah® brands to its portfolio. In addition, TSI's sophisticated planning and logistics group and state of the art distribution center enhanced PEI's existing replenishment business, while U.K. operations provided a platform for entry into Europe.
Later that year, PEI expanded its surf brand portfolio by acquiring the trademarks to the internationally recognized surfwear brands Gotcha®, GirlStar® and MCD®, which are distributed across five continents. In 2006, the company was ranked as the number one apparel company in stock performance by the trade magazine Daily News Record, as well as signing a licensing agreement for Jag® swimwear.
PEI entered the women's contemporary market in 2008 with the acquisitions of Laundry by Shelli Segal® and C&C California®, two prominent brands that radiate the essence of the California lifestyle. Both collections have great celebrity appeal, with distribution in luxury department stores and specialty stores.
Fortifying its already incomparable golf brand portfolio, the company signed a licensing agreement with Callaway®, the world's top golf brand, for apparel distribution in 2009.
Peony! Peony is a contemporary collection that epitomizes femininity with a touch of edginess catering to an active lifestyle.
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