1949 - adidas is registered as a company, named after its founder: 'Adi' from Adolf and 'Das' from Dassler.

1954 - The 'Miracle of Bern' Germany battle Hungary with a competitive advantage. They are wearing adidas soccer boots which for the first time feature removable studs.

1960's -Driven by a desire to help all athletes committed to performance, adidas manufactures equipment for what some consider "fringe sports". Unconventional high jumper Dick Fosbury launches himself up and over in adidas footwear.

1980's After Adi Dassler's death, Adi's wife Käthe, his son Horst, and his daughters carry on the business.
 

1990's Under the CEO Robert Louis-Dreyfus, adidas is moving from being a manufacturing and sales based company to a marketing company.
 

1995 adidas becomes a public company.  Flotation of the company on the Frankfurt and Paris Stock Exchange.
 

1996 The "three-stripes company" equips 6,000 Olympic athletes from 33 countries. adidas athletes win 220 medals, including 70 gold. Apparel sales increase 50%.
 

1997 adidas AG acquires the Salomon Group with the brands Salomon, TaylorMade, Mavic and Bonfire in December 1997. The new company is named adidas-Salomon AG.

1999 The integration of the new brands is gaining momentum. The new Taylor Made FireSole clubs boost sales. Salomon in-line skates take off with high double-digit growth during the first half of 1999.

2000 Following personnel changes, the new management initiates an ambitious Growth and Efficiency Program. Major sports events such as the European Soccer Championship EURO 2000™ and the Olympic Summer Games, where swimmer Ian Thorpe takes three gold medals, contribute to the company's success.

2005 The Salomon Group (including Salomon, Mavic, Bonfire, Cliché and Arc'Teryx) is being sold to Amer Sports in October 2005. The new adidas Group is focusing even more on its core strength in the athletic footwear and apparel market as well as the growing golf category. The legal name of the company will change to “adidas AG” in May/june 2006.