Cyber Monday: Online Offerings

- Terms of Interest to the Fashion Industry

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Cyber Monday Holiday Fashion SalesCyber Monday is a marketing term for the Monday immediately following Black Friday, the Friday following Thanksgiving Day in the United States, created by companies to persuade people to shop online.

You don't have to be a fashion industry insider to recognize the importance of Black Friday, which we all know is regarded as one of the busiest shopping days of the year. Black Friday, the Friday after Thanksgiving, marks the beginning of the traditional holiday shopping season. As we all know, many retailers open their doors quite early (typically 5 a.m. or earlier) and offer special deals to attract consumers. The media, which has been using this term for several decades, refers to Black Friday as the beginning of the period in which retailers go from being in the "red" to being in the "black," which means they begin to turn a profit.

During the 2005 holiday season the term "Cyber Monday" emerged onto the retail scene. The term was used specifically within the e-commerce community. The "Cyber Monday" term was first coined based on research showing that 77% of online retailers reported a significant increase in sales on the Monday after Thanksgiving in 2004.

Since then the term has gone mainstream and now appears in fashion sources such as Apparel Search and general news venues such as local newspapers and news channels.

According to Wikipedia, Cyber Monday is the Monday immediately following, Black Friday. It marks the ceremonial kick-off of the holiday online shopping season, which falls between Thanksgiving and Christmas.  It is important to note that Black Friday is associated with traditional brick-and-mortar stores, but "Cyber Monday" symbolizes a busy day for online retailers. The premise was that consumers would return to their offices after the Black Friday weekend, making purchases online that they were not able to make in stores.

Learn more about Cyber Monday here on Apparel Search.

By Regina Cooper for Apparel Search

Depending on today's date, you may find yourself in one of the following situations: