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However, I wonder if this theory always makes sense. For example, if Christmas falls on a Sunday, does this mean that the Saturday (one day earlier) is the most important selling day. I would imagine most people (not all people) have their shopping done before Christmas eve day. Does this mean Super Saturday is actually the Saturday from the prior week (my guess is yes..)
Bargain hunting shoppers are typically expected to flood stores on the "Super Saturday" weekend and because is it such an important time for clothing stores, it is certainly a shame if a snow storm occurs. That most definitely slows the sales volume. When poor weather conditions are in the air, it not good news for retailers who count on the holidays for a large part of their yearly sales. Fortunately, the world of online apparel shopping is in full swing even in the worst of weather conditions. However, even online sales volume will not save the traditional retailers during horrific holiday season weather. Snowy predictions for the holidays may have storybook holiday charm, but they do not raise the spirits of retailers counting on shoppers to give them a brisk finish to the season. Specifically in regard to super Saturday, if you're closed for business on Saturday, it is fairly certain that you are unfortunately not going to do twice the business on Sunday. On the positive side of snow storms for the holiday season, cold weather does help sell cold weather clothing such as outwear, hats, snow boots, gloves, etc.
Discounts, bargains, and sales are the terms of the weekend. Shoppers are always expecting those last minute discounts as retailers begin to panic. The hopes of every retailer is to end the holiday season with a lean inventory. Certainly, they do not want to be stuck with too many Christmas sweaters.
Super Saturday sales will come to those who missed Black Friday and Cyber Monday but only from select retailers who have extended their sales for the balance of the year. The fact is, if you are looking carefully for bargains, you will most likely find them any time between Black Friday and Christmas day.
If you are a consumer of fashion, you may wish to shop for fashion.
Learn more about Super Saturday Sales.