Stores selling pareos and sarongs
A pareo is the Tahitian wrap garment, a length of brightly printed cloth worn by nearly all Tahitian men, women and children, tied as skirt, dress, wrap or cover in ways limited only by the imagination. Pareo.com, listed here, presents pareos as perhaps the single most apparent folk art in French Polynesia: a symbol of the islands, extremely cool and comfortable to wear, whose colorful designs are their strongest feature, worn with a Tahitian gardenia behind the ear, a puka shell anklet and monoi oil in the site's own evocation. BB Foulards of Italy, hand-making shawls and scarves in natural fibers since 1948, appears on this page for its wrap range, linking the island garment to the European shawl tradition it resembles in use. The sarong retailer directory linked from the listings is the pareo's twin category: pareo and sarong name the same family of wrap garments from Tahitian and Southeast Asian traditions respectively, and beachwear retailers stock them side by side as swim cover-ups, skirts and dresses.

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The Pareo Beyond the BeachTravelers adopt the pareo because one rectangle does the work of five garments: skirt, dress, shawl, towel in a pinch, picnic cloth, curtain and bag lining. That utility is older than tourism: in French Polynesia the pareo is everyday dress for men, women and children, not a beach novelty, and its prints carry cultural meaning there as folk art. Retail ranges aimed at resorts add pareo clips and coconut buckles that hold the ties, and matching pareo-and-top sets that turn the wrap into a complete outfit. Care is beach care: rinse salt and chlorine, dry in shade to protect the prints, and store folded. A cotton pareo softens with washing and lasts for years of summers, which is why travelers so often buy a second one at the destination and bring the first one home as the souvenir that still gets used. Common QuestionsWhat is the difference between a pareo and a sarong?Origin and name more than form. The pareo is the Tahitian and French Polynesian wrap, the sarong its Southeast Asian counterpart, and both are lengths of printed cloth tied around the waist, chest or shoulders. Retailers use the words almost interchangeably, and a store's pareos and sarongs may differ only in print style, island florals for pareos, batik traditions for sarongs. This directory keeps a page for each and cross-links them, since shoppers search by both names. How is a pareo worn?By tying, in ways its sellers describe as limited only by the imagination: as a long or short skirt knotted at the hip, as a dress tied behind the neck or above the chest, as a shawl over the shoulders, and as a swim cover-up over a bathing suit. The cloth's size decides the range, a full-length pareo dresses, a small one skirts or covers. Fabric matters: light cotton and rayon pareos dry fast at the beach and pack to nothing, which is their travel appeal. What prints do pareos carry?Island designs first: hibiscus and other tropical flowers, ocean and palm motifs, and the bold color combinations Pareo.com calls the pareo's strongest feature. The print is the garment, since the cloth is otherwise a plain rectangle, so pareo buying is print buying, chosen against swimwear and skin tone and the brightness of the setting. European makers like BB Foulards bring a scarf-maker's print discipline to the same form in natural fibers, at a different price and hand. More to ExploreMore from Apparel Search: Shopping Directory | Clothes Guide | Retail | Fashion Accessories | Bridal Accessories
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