Today, Monday, May 14th, the world gets a taste of the
newest collaboration between
Uniqlo and the
world's most iconic beverage brand,
Coca-cola: the
2012 UTGP collection of t-shirts.
The ten T's form the culmination of Uniqlo's 8th Annual
UT Grand Prix (UTGP) T-shirt design contest, whose
inspiration this year is Coca-cola. Priced at $19.90 and
available at Uniqlo's three
New York stores
as well as online at Uniqlo.com, the ten winning designs
draw inspiration from the beverage brand's illustrious
design heritage, referencing everything from the contour
bottle to its world-renown logo and historic campaign
slogans. Underlying all the designs is a focus on the
happiness and optimism values that have been at the
heart of the brand for over 125 years.
6,288 design submissions were received in total. The
overall winner is Karrie Lee (Lee Lai Yan) from Hong
Kong. She was selected by a panel of judges which
included Tadashi Yanai, Chairman of Uniqlo. Her design
features a friend of her's sipping on a can of Coke
through a straw, graphically arranged in a zig-zag
pattern down the front of a black and red T. Full
details on her winning design - and the other nine - are
included in the press release.
Deklah Polanksy, Senior Manager of Global Design and
Worldwide Licensing, comments, "This year's record
breaking number of entries is testament to the ubiquity
of the Coca-cola brand and the emotional connection we
all share with something as simple and refreshing as an
ice-cold glass of Coke."
Where To Purchase in the USA:
Online at Uniqlo.com
Uniqlo Soho - 546 Broadway
Uniqlo Midtown - 31 West 34th Street between 5th & 6th
avenue
Uniqlo Uptown - 666 5th Avenue at 53rd Street
Globally
Online at Uniqlo.com and all Uniqlo stores
Check out more of the amazing
Coca-cola T-shirts.
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