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would like to introduce you to the way of the future.
Well, the "future" but it is here NOW.
I'm sure you have seen those
adverts of the girl going into her favourite store
and turning on a screen with videos of a model wearing
different clothes and she just swipes from style
to style and the model moves for her and she picks
the style she better likes in the size she likes,
the color she likes...all from the videos...it's
like diving into the future, right?!
Well, that exists now! and all
of us can have it in our mobiles just downloading the
app of our favourite designer:)
In
Look Book
Alive they have developed this super innovative
way to shop, an alive look book, where we don't
even need to go into the store, we can do it from
home, from the beach, from the street, we carry
the tool with us! not bad huh?
Look Book Alive is an application available
for any mobile device in the world (iPad, iPhone, Android,
tablets, etc) where instead of offering the traditional
photo catalogue that many designers have already developed,
they provide vertical full HD videos which will allow the
customer to appreciate with an incredible image quality
(cinema quality) every detail of the garment, the fabric,
the way it suits the body, those characteristics that are
not shown in a picture but are important for the customer
to appreciate, etc.
LBA is a tool meant to enrich
the access to the customers needs and achieve an easier
and faster link with them with the inevitable consequence
of an increase in the sales opportunities.
The company behind Look Book
Alive believes customers will appreciate the possibility
of having direct access in their phones to all their
favourite designer styles seeing them in movement
and getting a real feeling of the clothes not just
a mere picture. Through LBA they will even be able
to choose see the style in the color/size they
need so the experience will be even closer to reality
for them. They will of course be able to buy online
through the application thanks to the possibility
of linking the app with your online payment system,
so this will make the already good experience of
shopping your collection online, an extremely different
one far from the traditional photo look books that
everyone has already.
Different, dynamic, interactive.
Look Book Alive is extremely
competitive and for the same budget you will invest
in developing a photo look book you will have the
HD photo look book, the HD Videos and the app running
and available in every mobile device in the world.
They can do the shooting in their studios in Barcelona,
in another studio of choice or in exteriors (beach,
mountain, etc.)
Please
check a couple of videos from their website, non of
them last more than 2-3 minutes, and will provide you
a good idea of the quality of the videos and the potential
this concept has.
igorartetxe.com/lookbookalive/?p=42
Remember, you heard about
this first on Apparel Search.
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section.
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