Red Rivet Jeans, a contemporary and junior brand of women's denim boasting trendy washes and embellishments at affordable price points, is abreast of all things fashionably practical. Considering consumer's desire to have premium denim without the pressure of spending top dollar, Red Rivet Jeans was founded in 2009 by Craig Lackow, Joel Auerbach, Kirk Gellin and Robbie Sobel with a mission to revolutionize fashion's must-have staple at the affordable cost of $15 to $25 and available at WalMart and additional retailers.

Available in sizes 1 through 15, the fabrication content is a cotton, polyester and spandex blend that molds to and shapes the physique. Red Rivet Jeans are available in several washes ranging from traditional light, medium and dark washes to black, gray and indigo. Feminine flair – whether trendy or tattered – is injected by the inclusion of metal grommets, rhinestones and stones along with creases, rips, sandblasting and whiskers.

Denim is a key element of fashion and a staple in every woman's wardrobe. Adhering to several personal styles, jeans are the foundation to self-expression and individuality. Denim is a blank canvas or the template to most ensembles. Red Rivet Jeans debunks myths that premium denim has to be masked with emblems and tagged with costly prices – a fashion find that fulfills the promise of a valuable garment at affordable prices that does not sacrifice the cost of a polished appearance.

 

We suggest you check out Red Rivet's collection of exotic colored skinnies such as canary yellow, ultramarine blue, jungle green, fuscia and deep violet.  Since 2011's fall / winter was full of black and gray designs, this season is all about expressing that wild fun in denim!

Read our previous fashion article about Red Rivet Jeans from March 2012.