fodada, a
men's fashion line created just for dads, is
announcing the launch of its Color for Cause
series. Staying true to fodada's objective of
taking care of dads and all that is important to
them, founder Bobby Barzi is excited to announce the
limited-edition color capsule collections and give
back to various causes.
fodada's
current line consists of basic styles and colors.
This intentional design mantra allows the brand to
stay basic and simple, combining comfortable and
understated hip styles to make any dad's wardrobe
complete. "Our core line will continue to be
developed around the current band of colors, but I
certainly think that any dad's wardrobe can use a
splash. When adding color to the fodada line, I
wanted it to be meaningful. As our brand is cause
driven, so are our line expansions." Says Barzi.
Launching today,
the first palette of the color collection series
will hope to generate exposure and funds
for autism.
fodada
will donate 50% of profits from the online sales of
the powder blue line to Autism Speaks, the
nation's largest autism science and advocacy
organization, dedicated to funding research into the
causes, prevention, treatments and a cure for
autism.
The
limited-edition collection will feature a powder
blue casual tri-blend "Dada Hoodie" ($86) "Baba T
"($33) and "Baba T V-neck " ($35.) The collection
will also include a women's "Mama Hoodie" ($86) and
"lil T" shirts for kids ($18.) The items will be
available exclusively online from September
-october, just in time to support the 2012 Orange
County Walk Now for Autism Speaks on October
13th.
Following this fashion shopping
article,
fodada
is hoping to partner with the American Heart
Association in February to continue the Color for
Cause campaign with a possible "red line" to support
heart health. Hopefully,
Apparel
Search can report further on this in the future.
fodada
is
a fashion line of basics for men,
including tees, polos, hoodies, cardigans and hats
that was
created for "dadas" who live their
life around their kids; dads who pretend to be
jungle animals one minute and a super hero the next.
Dads who never miss a goal and don't mind playing
doll house for hours. The line is for fathers who
need some comfortable, cozy and hip clothes to
relax, play or do whatever in.