Alberta Ferretti Limited Time at Macy's
Fashion Shopping Article Posted April 16, 2012

Beginning tomorrow, style seekers nationwide can line-up to purchase Alberta Ferretti's exclusive, limited-time collection for Macy's, the next designer capsule launching in the retailer's "Impulse" department. An effortlessly chic spring assortment, the capsule is composed of feminine silhouettes and delicate fabrications, acting as an allusion to the designer's main line collection. A first for the Italian-based designer, this new capsule collection will be sold while supplies last in 185 Macy's stores nationwide and on macys.com beginning April 17.

"This collection for Macy's captures the essence of the Italian summer lifestyle and is at the same time true to my style," said Alberta Ferretti. "I imagine a sensual woman that was joyfully elegant and unequivocally Italian. I am happy that Maria Carla's unique style, Ellen Von Unwerth's modern eye, and the fairy-tale atmosphere of Positano made my imagination become real. I'm glad I had the opportunity to give a solar, fresh and joyful Italian dream to the customers of Macy's and I believe that these items will become staple dresses in their wardrobe."

The "Alberta Ferretti for Impulse only at Macy's" collection exudes effortless style and elegance, heavily influenced by Ferretti's Italian heritage and the relaxed lifestyle of the Amalfi coast. Reflecting the designer's signature aesthetic, the capsule is a balance of delicate fabrications, feminine silhouettes and romantic prints. With bohemian and garden party styling taking center stage, the collection offers looks to satisfy a variety of personal tastes ranging from playful maxi dresses to sophisticated cropped pants. The juxtaposition of saturated oranges, pinks and teals offset the muted whites and tans that create a breezy, laid-back mood reminiscent of coastal living. Women will be compelled by Ferretti's delicate fabrics like chiffon and voile that add a soft, yet artisanal touch to her creations. Key items include bold-hued dresses in maxi and strapless styles, bohemian blouses, oversized and abstract floral prints and macrame and lace detailing, priced on average from $49 - $119.

"Our goal at Macy's is to always provide our customer with affordable and inspirational fashion from the most sought-after and celebrated designers," said Jeff Gennette, Macy's chief merchandising officer. "The Alberta Ferretti collection is an authentic and genuine expression of this, bringing her skillful craftsmanship and feminine sensibility to our Impulse customer."

Alberta Ferretti always knew she was destined for the fashion industry. With a couturier as a mother, she spent her childhood surrounded by seamstresses in the laboratory of a dressmaker's workshop. She opened her first boutique at a very young age, and soon after, decided to design and produce her first collection where she experimented with all she had learned about high-quality finishing and accurate execution. During the 80s, she founded the eponymous company in San Giovanni in Marignano, and presented her collection on the catwalks of Milan, the capital of pret-a-porter. Another line was soon added to the main collection: "Philosophy di Alberta Ferretti," a younger and more urban line. In 2010, Alberta Ferretti launched her bridal collection "Forever," and in 2011, at Pitti Immagine she presented her demi-couture collection Alberta Ferretti "Limited Edition." The company soon grew with the implementation of a corporate structure, as a result of the arrival of her brother Massimo, who today is the Chairman of Aeffe SpA, the corporate umbrella for brands such as Alberta Ferretti, Moschino, Jean Paul Gaultier, Pollini, Cacharel and the newborn Cedric Charlier. The Alberta Ferretti presence continues to strengthen worldwide with boutique openings in every fashion capital from New York to Los Angeles, Milan to Paris, Moscow to Tokyo, and London to Dubai.

Alberta Ferretti for Impulse only at Macy's. Shop this collection.

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