The U.S. version of the top-rated
fashion site Miinto.dk in Denmark is set to launch in the United
States as Meinto.com and will revolutionize the way people shop.
Providing a unique experience of boutique shopping online, the
site features all types of apparel and accessories from more
than 100 local boutiques, something never before seen in the
fashion industry.
The plan is to launch with 100
boutiques and hundreds of brand names. The boutique simply
fulfills the orders that
Meinto.com sends them, the folks running the site do
everything else.
"We hire our own models, handle the
product photography and all the marketing and advertising," said
Justin Baynton, marketing director. "This is something
innovative and new to the market. Sure, there are many
multi-brand fashion retailers out there but none of them are
connecting on a local scale."
Just like their Danish counterparts,
Miami's Meinto.com empowers the local boutique to compete
against chain stores and big box retailers by doing business
through their site. "In a time when they are pushing local shops
out of business, Meinto.com is a real game changer," he said.
Mike Radoor and Konrad Kierklo,
co-founders of Miinto.dk in Denmark launched the online fashion
and apparel retailer out of frustration really. Had they been
able to find their favorite brands while traveling, the company
would have never been born. It was because of this situation
that in 2008 Kierklo and Radoor decided to start the online
business and the rest his history.
Today, Miinto.dk is rated as the top
online fashion and apparel retailer in Denmark. Their service is
like no other and has yet to have any competition. The concept
was to create an online portal of the best boutiques with the
best brands from their favorite cities together under one site.
At Miinto they sell all types of apparel and accessories and are
fulfilling orders from those boutiques and giving the large
malls a run for their money.
This same concept is set to launch in
the United States in Miami, FL. The plan is to launch with 100
boutiques and hundreds of brand names. The boutique simply
fulfills the orders that Meinto.com sends them, the folks
running the site do everything else.
Fashion Articles 2007
- 08
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