New label line is a cost-efficient and environmentally friendly brand identification solution

Apparel manufacturers can now source a new line of Avery Dennison EcoFriendly
* polyester woven labels at the same price as standard woven labels.

The price-neutral labels come in several recycled polyester options, as well as various blended organic cotton and recycled polyester materials, and are ideal for the growing number of consumers who want environmentally friendly products.

Manufacturers in the world of fashion apparel now have the opportunity to use eco-friendly woven label options to support the industry's global sustainability initiatives without incurring any extra costs, said Josh Dunn, manager, product sustainability & strategic business development, Avery Dennison.

Our recycled polyester options deliver the same wash resistance and durability performance as Avery Dennison standard woven labels. The organic cotton and recycled polyester blended option provides a more natural look and feel, all at the same price as standard woven labels.

Features and performance characteristics

• Better Quality (High Density Twill)

Recycled polyester woven labels are available with white or black ground warp, and with multiple background colors. They are suitable for home or industrial laundering. Processing options include all standard types: straight cut, cut & fold, loop. They can be sourced with a fused, ultra-sonic or woven edge.

o   Standard width broadloom construction: Widths from 10mm
200mm

Standard width needle loom construction: Widths from 10mm
50mm

 Best Quality (Damask)

Recycled polyester woven labels are available with white or black ground warp, and with multiple background colors. They are suitable for home or industrial laundering. Processing options include all standard types: straight cut, cut & fold, loop. They can be sourced with a fused, ultra-sonic or woven edge.

o   Standard width broadloom construction: Widths from 10mm
200mm

Standard width needle loom construction: Widths from 10mm
50mm.

Best Quality (High Density Twill Woven Edge)

Recycled polyester/organic cotton blend woven labels are available in a natural color, and with multiple background colors. They are suitable for home laundering. Processing options include cut & fold, and loop. They can be sourced with a woven edge.

o   Standard width needle loom construction: Widths from 10mm
50mm.

Many of these products are available in 100% eco-friendly constructions using only eco-friendly fibers.

About Avery Dennison Corporation

Avery Dennison is a recognized industry leader that develops innovative identification and decorative solutions for businesses and consumers worldwide. The Company's products include pressure-sensitive labeling materials; graphics imaging media; retail apparel ticketing and branding systems; RFID inlays and tags; office products; specialty tapes; and a variety of specialized labels for automotive, industrial and durable goods applications. A FORTUNE 500 Company with sales of $6.7 billion in 2008, Avery Dennison is based in Pasadena, California and employs more than 36,000 employees in over 60 countries.