New Era Cap Co., Inc., the leading headwear designer and manufacturer, has announced the CONCEPT 59FIFTY design contest launching today, Monday, August 3^rd, at noon EST. New Era fans will have the chance to create an original design that will result in one lucky winner having their exclusive design showcased on a New Era 59FIFTY fitted cap. 

Winning designs will be chosen based on a combination of fan votes and a judge's panel which will evaluate submissions based on originality, creativity, overall style of design, production possibilities, timeliness, and anticipated popularity.  The grand prize winner will not only have their cap design sold in New Era retail stores and online at http://www.neweracap.com, but they will also receive ten caps for themselves as well as a $1,000.00 New Era gift card. Two first place prizes will be rewarded with a $500.00 New Era gift card and a New Era accessories pack that includes a Recap Kit and Cap Brush and the five second place winners will be given a $100.00 New Era gift card.

This contest is a great way to celebrate the creative spirit of the New Era brand, said Gerry Matos, Sr. Vice President of Marketing at New Era. We take pride in offering our customers a variety of unique caps and now it's their chance to flex their design muscles. It will be a dream come true for one lucky individual.

To be eligible for the CONCEPT 59FIFTY Design Contest, all entries must be completed by noon EST on November 3, 2009.