Vital eco-wear, a new player in
the sportswear market, designs and
produces professional, high
performance, bio-functional
garments, with an important new
twist. Its sportswear is targeting a
unique market niche. Tapping into
the growing population of mature
adults who are aware of the
importance of keeping fit and
active, Vital eco-wear sportswear
is specially designed for the 40+
market. Vital eco-wear sportswear
will be showcased at ispo winter 09
exhibition in Munich, Germany,
February 1-4, 2009.
With fashion generally designed for
the young, especially fashion in the
area of sports, yoga and fitness
increasing numbers of energetic
adults are frustrated. The first
idea behind the establishment of
Vital eco-wear was to design
sportswear for energetic adults and
not just for a young market.
The
second issue addressed by Vital
eco-wear was based on the
understanding that today's adult
population is aware and
sophisticated. Designing sportswear
to flatter the mature body is not
enough. It would have to be
cutting-edge in every way.
Vital eco-wear endeavors to be
ultimately eco-friendly, using
natural and recycled materials
Vital eco-wear is dedicated
to employing the latest
technologies, such as computerized
body-mapping and seamless
manufacturing. It develops
innovative fabrics based on fibers
that offer natural anti-bacterial
and anti-odor capabilities, enhanced
ventilation and wicking, natural UV
and skin soothing properties.
Established by Talya Hanan, who set
up one of the world's first seamless
manufacturing facilities and acts as
sportswear consultant for companies
across Europe, Vital eco-wear is
poised to be an important new player
in the market.
Talya Hanan, founder and CEO, says,
"the fact that today's 40+'s are
uniquely conscious of health issues,
and staying healthier and active far
longer, was my inspiration to
establish Vital eco-wear". Talya
goes on to explain, "Designing for
40+'s doesn't mean that 20 year olds
won't also want to wear our products
and look and feel good in them. It
just means that the 40+ group will
most definitely feel at home in
them."
To make good their promise of
ultimate comfort, Vital eco-wear
offers 4 product lines of sportswear
that are designed to meet the
demands of the particular activity
or sport engaged in, from gentle to
more intense activity, indoor or
out.
Vital eco-wear product lines
include: Yoga
& More for sportswear offering
gentle comfort and stretch Workout &
Fitness for garments with extra
support and ventilation
Outdoor Action offering
temperature regulating fabrics
Winter
Sports including thermal garments
with built-in protective padding.
About Vital eco-wear
Vital eco-wear was established in
2008 by Talya Hanan, leading
designer and expert in the
development of performance textiles.
A pioneer in the development of
seamless technology and textile
industry consultant, Talya Hanan
brings with her over 20 years of
rich experience in nearly every
aspect of the global textile
industry. Vital eco-wear aims at
providing an innovative line of
sportswear, with designs especially
created for the energetic adult and
based on smart textiles produced
through computerized nano-technology,
using environment friendly processes
and materials. Vital eco-wear is
dedicated to delivering an exciting
variety of advantages to the
sportswear industry, and with over
20 unique fabrics ready to roll,
it's just getting warmed up.
For further information please visit
their
website at
www.vitalecowear.com
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Fresh approach in sportswear for active adults
Vital eco-wear A new Israeli company presents a line of products
designed for performance and comfort
Sportswear that's professional, easy-to-wear, flattering and specially
designed with the 40+ group in mind!
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