August 18, 2005 (Los Angeles)
Designer
Steven Shaul and
Jelessy
hosted a much-anticipated cocktail party last night at Cabana Club
to cap off a successful year as part of fashion's elite. The
celebrity hotspot was quickly filled to capacity with influential
faces in fashion and entertainment, with celebrities including
Efren Ramirez (Napoleon Dynamite), Jose Canseco, Traci Bingham (Baywatch),
Bobby Trendy (The Anna Nicole Show), Appolonia, Marcus Schenkenberg,
The Bachelor's Byron and
Mary with host Chris
Harrison, Michael Copon (One Tree Hill), Mark McGraw, Brody Hutzler
(Days of Our Lives), Austen Tate and
Maurizio Farhad from
Kept.
Invited guests
enjoyed warm summer ambiance in the Cabana Club's outdoor poolside
setting. Amazing vertical image projections of
Jelessy were on display throughout the night. VIP
cabanas were sponsored by POOL
tradeshow, The Margarita King, Niki Shadrow Productions, Amazon
Watch, Urban Decay, Too Faced, and
Article 1. The Margarita King,
Who's Your Daddy, and
Smart Water provided refreshing drinks for partygoers.
Informal modeling of Jelessy
Collection was provided by
Ford and
Wilhelmina Models.
Guests enjoyed complimentary makeovers and product samples from
must-have cosmetics lines Too
Faced and Urban Decay.
Jelessy giftbags were
filled with product from selected sponsors and given out at the
close of the fun-filled evening.
Sipping on
margaritas and listening to DJs spinning the hottest tunes, guests
mingled and danced the night away. By the end of the evening,
twins Efren and
Carlos Ramirez got the
crowd energized and the dance party truly started with their wild
moves.
Special thanks
to Emmy Cortes, Jenny Cohen,
Niki Shadrow, Charmaine PR, Brad Baker,
and sponsors
Apparel Search James, Cingular Wireless, Beverly Hills 90210 Magazine,
Angeleno Magazine and everyone who made this party a
great success!
In less than
a year since its launch, the
Jelessy Collection is available in over 350 stores nationwide
and worn by the hottest celebrities, including
Paris Hilton, Lindsay Lohan,
Jessica Simpson,
Madonna,
Halle Berry, and many
more. Jelessy burst
onto the scene with
handcrafted jeans, skirts, jackets and tees bringing
custom colors and evolutionary washes that are subtle, and never
overdone. While other designers promote varying shades of
indigo, Shaul's vivid vision launched
Jelessy in a multitude
of over 80 shades to choose from. The collection provides contemporary
cuts that contour every individual body shape, creating the ultimate
stylish lifestyle brand praised by fashion-conscious celebrities.
More information and images of the line are available at
www.jelessycollection.com.
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