The Montreal Fashion and Design Festival (MFDF) is a free outdoor happening, which every summer attracts more than 550,000 visitors to McGill College Avenue at the heart of downtown Montreal. And for its 12^th edition, from August 1^st to 4^th 2012, the Festival will be serving up its most diverse program ever. On the menu for these four full days: the leading international fashion labels, renowned Canadian designers, exciting musical performances, design in real time, and many special events, not to mention an absolutely unique ambience! It is with great joy that Geneviève Borne returns as the spokesperson for this year's edition of the Montreal Fashion and Design Festival.

The 12^th edition of the Montreal Fashion and Design Festival is more than 50 shows presented under sun and stars. Designed to appeal to all the senses, it satisfies every taste. Overall, it features more than 60 designers, 100-plus fashion labels from here at home and beyond, some 20 designers of various items, graphics and architecture and a dazzling array of artists who will be flaunting their creativity in the areas of fashion, design, and music.

A cluster of fashion shows will also be taking the runways by storm during the festival's four days, unfolding to the rhythm of various DJs and the coolest musical groups around! The only free outdoor event bringing us fashions from elsewhere, the MFDF will make it possible for festivalgoers to see, during this critical August fashion period, the latest evolutions of their favourite international labels. As a fashion capital and UNESCO City of Design, Montreal makes it a point to mesmerize the crowds with splendour and glamour, summer after dazzling summer!

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For more information:

Tél. : (514) 876-1499

Email : info@sensationmode.com

Website : www.festivalmodedesign.com