On June 23^rd, in Berlin, Sensation Mode, in collaboration with the ministre du Dveloppement conomique, de l'Innovation et de l'Exportation (Department of Economic Development, Innovation and Export Trade) and the Qubec General Delegation in Munich, will present an exclusive theme fashion show involving six Quebec designers, i.e. Andy Th-anh, Harricana, m0851, Marie Saint Pierre, Parasuco and Mackage. This event, which integrates both fashion and the visual arts, will be part of the festivities surrounding the Fte du Quebec and the 10^th anniversary of the Quebec Office in Berlin. In addition, five of the six designers involved will get to see their creations presented, from July 1^st to the 4^th, at the DomAquare within the framework of the Showroom-mile, an official activity of Berlin Fashion Week.  

We are quite proud of having conceptualized and organized this outstanding fashion show, an event, which will be attended by the key players of Germany's fashion and design industry, notes Chantal Durivage, co-president and founder of Sensation Mode. This special project is our first foray onto the German market.  In addition to being highly important to participating designers, it marks the start of new relations that will ultimately generate attractive spinoffs for the Quebec fashion industry.

New York, Tokyo, Paris

Berlin's theme fashion show is one of the many ongoing measures taken by Sensation Mode to develop collaborative international ties that will support the growth, recognition and outreach of the Quebec fashion industry.  The Berlin project comes in the wake of similar activities held in New York, Tokyo and Paris, not to mention the recent partnership between Montreal Fashion Week, also organized by Sensation Mode, with the prestigious WHO's NEXT show in Paris.

We mustn't forget that, after New York and Los Angeles, Montreal ranks third in the North American apparel industry, making it a fashion capital! 

Acknowledgements

We wish to thank our institutional partners in Quebec and Germany for the key role they have played in making this event a reality.  

About Sensation Mode

Sensation Mode produces and stages major fashion events in Canada, including the Montreal and Toronto Fashion and Design Festivals and Montreal Fashion Weeks.  Its goal is to strengthen Montreal's position as a city of design on the national and international scene by showcasing the creativity of its designers. Over the years, thanks to increasingly innovative programs, events and activities organized by Sensation Mode have become a major showcase for the creativity and know-how of Quebec's fashion and design sector.