Rocawear is an American clothing manufacturer based in New York. It was created in 1999 by Roc-A-Fella Records co-founders Damon Dash and Jay-Z. Rocawear expanded through licensing to sell clothes for children and juniors; socks and sandals; leather, suede, and fur outerwear; handbags and belts; lounge wear; big and tall; headwear; jewelry; and sunglasses; as well as co-branded product with Pro-Keds, State Property, and Team Roc.
Launched off of the meteoric success of co-founder, Shawn “JAY Z” Carter, The ROC represents a borderless, global lifestyle. With Roc-A-Fella Records serving as the initial launch pad, The ROC realized its prowess in creating culture far beyond the realm of music. Hence, the birth of the apparel company, Rocawear. Like Roc-A Fella Records, Rocawear quickly staked its claim in hip-hop history becoming the destination brand for street savvy consumers. Rocawear maintains a focus of providing clever innovation in fabrication, application and design to its customer.
Rocawear is a dominant lifestyle apparel brand for a wide range of customers. Inspired by an urban aesthetic rooted in young men’s sportswear, Rocawear has expanded its brand through licensing pacts to develop lines for Men’s, Kids, Big & Tall, Outerwear, Socks, Headwear, Watches, Eyewear, Footwear and Fragrance. Their authentic mix of department store to specialty stores makes Rocawear an ideal retail partner. Within the department store space they insure that they provide both buyers and consumers with product at a price point that enables the store to make profit and the customer to receive quality product at a fair price. With specialty designed product, which allows the partner to remain unique in their presentation without affecting the department store business.
In 2007, Iconix Brand Group purchased Rocawear.
Iconix Brand Group is an American brand management company that licenses brands to retailers and manufacturers primarily in the apparel, footwear, and apparel accessory industries. Its brands are available in such stores as Kohl's, Kmart, Sears, Macy's, Target and JC Penney.
Learn more about Rocawear at https://www.rocawear.com/
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