PROJECT global tradeshow

Launched in 2003 and held bi-annually in New York and Las Vegas , PROJECT is the foremost premium and contemporary global tradeshow where the best of the best gather to show, buy, network and define next year's trends. Now more than ever, and on a grand and global scale, sportswear collections are becoming more and more luxurious in nature. Shoppers crave refined, sophisticated and modern takes on contemporary silhouettes, and fabrications that are at once lush, edgy and comfortable. PROJECT paved the way for this reinterpretation of and the demand for the casual wardrobe, and nurtured designers both big and small all the while. What started out as a showcase of 50 brands in 2003 is now a staggering 900 plus, and features the entire lifestyle by including both leaders and newcomers in men's, women's, kids and accessories. The lineup for PROJECT 2008 only confirms this fashion progression and the importance of designer denim and premium contemporary sportswear in the market, minds and closets of shoppers worldwide today.  Revolutionizing the traditional, the PROJECT Global Tradeshow creates an atmosphere and a landscape that reflects the taste, vibe and spirit of the premium contemporary market. Unique, stylish and professional, their philosophy & aesthetic stem from the buyer's perspective and truly reflect the target market that their clients are trying to reach.

BRANDS

Selective and exclusive, PROJECT is strictly juried. Sam Ben-Avraham, Project's Founder and President and owner of Atrium, one of New York City 's most innovative boutiques, uses his keen eye for trends and quality to personally select each participating brand show after show.

MERCHANDISING LAYOUT

An innovative approach: Sam Ben-Avraham draws on his years of successful experience as a retailer and fashion expert to merchandise the show's exhibitors. His coveted expertise and perspective on the direction of the marketplace creates the ultimate layout for retailers and fashion editors to shop the show in a creative and cohesive manner.

DESIGN

All furniture, fixtures and design elements are custom built to capture the look and feel of the show. The gleaming aluminum framework and subtle translucent walls create the ideal open and airy environment that allows merchandise to shine and tell its own story. Spaces are uniform and signage is strictly limited so that the product can speak for itself.

VIBE

Through a vicious sound-system, a staff who lives the life, perfected interactive elements, of the moment colors and textures and of course, the latest electronic accoutrements, PROJECT conveys the ultimate style and aesthetic of their trendsetting clientele. All the while, maintaining an intimate and professional atmosphere that facilitates both easy communication and serious business.

CUSTOMER SERVICE

At PROJECT they provide their clients with everything necessary for the complete show experience at no additional fee. Exhibitors simply show up with product and hangers and they do the rest. Their expert customer service staff happily assists the client from start to finish. The complimentary goods and services they supply allows for their vendors to create and inhabit a home-away-from home personalized environment.