Here is the New JCPenney Logo from
February 2011:
In a
February 22nd, 2011 press release
JCPenny announced, "In a move
symbolizing jcpenney's transformation to
become America's favorite shopping
destination for discovering great styles
at compelling prices, J. C. Penney
Company, Inc. today celebrated the
evolution of its enduring brand with the
unveiling of a new, modern logo.
Endorsed by thousands of consumers
through extensive research, the fresh,
bold design is the most meaningful
update to the Company's logo in 40
years. It signifies the Company's great
progress in creating a more exciting and
relevant shopping experience. At the
same time, it honors the Company's
iconic roots as an affordable shopping
destination that is relied on by the
more than half of America's families
that shop jcpenney each year. The
Company sought a new logo after
launching a series of successful growth
initiatives that are positioning
jcpenney as a style authority through
compelling merchandise offerings and
brand partnerships, such as Sephora
inside jcpenney, European fast-fashion
brand MNG by Mango®, Call It Spring® by
The Aldo Group, as well as the exclusive
launch of Liz
Claiborne and Claiborne apparel
and home merchandise."
To
choose a new logo design, jcpenney
sought submissions that reflect a wide
range of perspectives. Participants
included the Company's associates,
several design agencies and two art
schools –
University of Cincinnati and
Rhode Island School
of Design – that collectively
submitted over 200 designs for
consideration. The winning design was
provided by Luke
Langhus, a third-year graphic
design student at the
University of
Cincinnati, who chose to
reintroduce jcpenney's iconic red box –
a symbol he has long associated with the
national retailer. Langhus developed a
versatile logo that preserves the
Company's namesake but can be modified
to showcase the "jcp" independently,
given his intent to ensure it would
resonate with constantly-connected
digital consumers who often use
abbreviations.
Do you like the new
logo?
Do you think they should
have changed their logo?
JCPenney
is one of America's leading retailers,
operating throughout the United States and
Puerto Rico. We have the largest apparel and
home furnishing sites on the Internet,
jcp.com, and the nation's largest
general merchandise catalog business. Across
our integrated enterprise, JCPenney offers a
wide array of national, private and
exclusive brands which reflect the Company's
commitment to providing customers with style
and quality at smart prices.
Here is the older logo:
Learn more about
JCPenney.
