Designed and developed by women athletes for women athletes, every one of Athleta's products delivers the ultimate performance advantage. With feminine designs and fits dialed to your athletic physique, it's quality you can put to the test, workout after workout -- and it's fashioned to take on your entire active lifestyle, from the daily runaround to the furthest off-grid adventures.

Visit the Athleta website.

Athleta has been outfitting women athletes since 1998.

Continuing to expand its product offerings to customers, on April 17th, 2009 Gap Inc. announced that its newest brand, Athleta, is now available through the company's online platform.

Acquired by Gap Inc. in September of 2008, Athleta offers stylish and functional high-quality apparel for women for a variety of sports, including running, skiing, snowboarding, surfing and yoga. Customers can also continue to make purchases from the brand's popular catalog.

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Example of Athleta article:
Athleta Performance Apparel at Piperlime
Fashion Shopping Article Posted April 23, 2009