For the past several years, Chico's has helped millions of women look as great as they feel. Their chic prints, artisan jackets, and wrinkle-free Travelers collection have built quite a following at their boutiques—but we hear it's their combination of great style, one-of-a-kind details, and warm, personal service that has captured the hearts of women nationwide.

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How do they do it? It's all about you.  Every time they pick up a pencil to sketch a new design, they think about you (their customers): where you're going, what you're doing, what will flatter your body and make you feel fabulous.

Their associates really are style experts—just walk into any Chico's boutique, and they'll help you coordinate, accessorize, and build a wardrobe that's right for you. Stop by to say hello, make friends, get style tips, and see what's just come in: new designs arrive every week, and each one is specifically created to fit a woman's body and look fantastic.

Chico's was founded in 1983 as a small boutique selling Mexican folk art and cotton sweaters on Sanibel Island in Florida. Their friendly environment and unique styles connected with customers in a special way that quickly evolved into over 600 Chico's boutiques nationwide, a monthly catalog, and round-the-clock shopping at chicos.com.

Even as Chico's has grown, their values—beautiful apparel, exceptional service and deep appreciation for their customers—still remain at the heart of who they are today.

Chico's FAS also owns White House Black Market and Soma Intimates.

White House Black Market

White House | Black Market operates fashion boutiques and outlet stores, publishes a catalog highlighting its latest fashions and conducts e-commerce at https://www.whitehouseblackmarket.com/store/

White House Black Market began in 1985 as a single, tiny neighborhood boutique in Baltimore, Maryland. They called themselves The White House, and they offered unique, individual collections of fabulous clothing and accessories in shades of white and ivory. It was a special, very personal place...for the owners / employees and their customers.

And as they grew they made sure each new boutique would be just as special. Expanding on their original theme, they opened Black Market in 1995, and in 1997 they combined their boutiques into one concept, and White House Black Market was born.

Throughout everything, their passion has always been to make women feel beautiful. That's what they are about. And their clothing remains a symbol of who they are: the honest simplicity of black and white, and the remarkable individuality of the different styles they build from it.

Soma Intimates

In 2004, Soma Intimates opened 10 boutiques, each dedicated to offering supremely comfortable, high-quality bras, panties, sleepwear, and relaxation wear. With their welcoming boutique environment and ability to flatter every body, they quickly become a favorite.

By the end of 2007, over 65 stores were opened nationwide.

They pride themselves on exceptional service and superior quality. When you visit a Soma Intimates boutique, it takes only 10 minutes for their trained Fit Experts to help you find the perfect fitting bra, in a range of sizes from 32A to 42DDD. Made with soft, luxurious fabrics, each bra is as comfortable as it is sensual.

They are also the only place to find the exclusive, patented Vanishing Edge Collection. Erase lines forever with panties, camis, and shapewear that disappear under your clothes for a sleek and slimming silhouette.

Soma Intimates is part of Chico's FAS, Inc. is the company's developing concept with numerous fashion boutique stores and outlet stores in 2010.  Soma Intimates also publishes a catalog for its customers and conducts e-commerce.

Boston Proper

Chico's FAS, Inc. announced September 20, 2011 that it has successfully completed the acquisition of Boston Proper, a Boca Raton, Florida based direct-to-consumer retailer of distinctive women's apparel and accessories.  Boston Proper is a leading direct-to-consumer retailer of women's high-end apparel and accessories. Boston Proper provides unique, distinctive fashion designed for today's independent, confident and active woman. The merchandise focus is about creating a daring, modern style with a sensual feel and is available exclusively through the Boston Proper catalog and website, www.bostonproper.com.