When you think of the global fashion industry, cities like New York, Paris, and Milan often come to mind. However, Los Angeles, the entertainment capital of the world, has emerged as a major player in the fashion scene. Its unique blend of Hollywood glamour, diverse culture, and thriving creativity has made it a hotbed for fashion innovation. In this article, we'll explore Los Angeles' growing relevance in the fashion industry and highlight some prominent public relations firms in the city that cater to the fashion world.
PR firms play a pivotal role in elevating the profiles of fashion designers, brands, and retailers in Los Angeles. Their expertise in media relations, event management, and brand positioning helps clients navigate the competitive fashion landscape and gain recognition on a global scale.
As Los Angeles continues to grow as a fashion powerhouse, these PR agencies contribute to its prominence by connecting local talent with national and international audiences. They facilitate collaborations, secure media coverage, and ensure that LA's fashion creativity and innovation receive the attention they deserve in the global fashion arena.
If you are in the PR segment of the fashion industry, you are welcome to join the public relations or fashion marketing group at our fashion network website. You can visit the Fashion Industry Network to learn more. From that network site you are welcome to promote your fashion clients. You can even join the Fashion PR Group.
Public Relations Firms in Los Angeles Catering to the Fashion Industry:
ALM & Associates (Allen Lynn Jeter & Associates) : Address:
3699 Wilshire Blvd. Suite 850, Los Angeles, CA 90010 Phone # 323 933
8007 Fax # 323 939 7361 E-mail:
lajass@attbi.com
Black Frame: Based in Los Angeles, Black Frame is known for working with cutting-edge fashion and lifestyle brands. They offer PR, branding, and creative services to clients in the fashion industry.
BNC (Bragman Nyman Cafarelli) : BNC
is an agency of insiders helping brands navigate the world of entertainment
and pop culture. BNC is one of the leading marketing communications firms
operating within the entertainment and lifestyle/pop culture arena. We are
pioneers in the strategic development and use of non-traditional marketing
solutions grounded in classical brand marketing. With offices in Los Angeles
and New York and a staff of 130, BNC executes brand-based marketing programs,
integrating such core competencies as event marketing, celebrity/influencer
marketing and outreach, product integration, sponsorships, PR, promotion
and total project management.
Bollare: With offices in Los Angeles and New York, Bollare is a leading PR agency specializing in fashion, beauty, and lifestyle brands. They have a strong presence in the LA fashion scene and offer comprehensive PR services.
Buzzflikr : is a fresh
faced colony of fashion-savvy honey seekers, ready to share our buzzworthy
nectar. Utilizing technology developed for social networks and blogs, our
Los Angeles team has created a collaborative online forum for media exposure,
marketing and brand building. Buzzflikr provides a compelling middle ground
between self-directed media outreach and the cost prohibitive retainers
charged by traditional agencies, both of which can be daunting to emerging
brands. In short, Buzzflikr levels the playing field for emerging fashion
brands and takes the sting out of PR.
B|W|R PPI
Matt Meyerson Sr. V.P., Product Placement
9100 Wilshire Blvd. Sixth Floor, West Tower
Beverly Hills, CA 90212
(310) 550-7776 p
(310) 550-1701 f
e-mail:
mmeyerson@bwr-la.com
Couture Productions :
Couture productions specializes in exciting fashion show productions and
fashion events for designers, malls and charitable organizations.
Couture Productions provides many production services for fashion shows
and events including fashion coordinations, models, staging and lighting,
commentary among others. Phone # 562 799-9444 e-mail:
lucinda@coutureproductions.org
Contact: Lucinda
Deborah Hughes Inc.
media contact: dhi@deborahhughesinc.com
The Eighth Floor: This LA-based PR agency specializes in fashion, beauty, and lifestyle brands. They offer a range of services, including media relations, influencer partnerships, and event management.
Fashion Pulse PR: They achieve
top-firm results while maintaining, at all times, the personalized attention
offered only in a boutique environment. Their attention to detail, from
editorial placement and product placement to celeb outreach is thorough
and complete, spanning major fashion magazines as well as top-rated television
shows. Their clientele's experiences in media and public relation services
in the cinematic, fashion and art platforms have been nothing short of spectacular.
Knowing how to communicate and find "the pulse" in quality and
design interspersed with public relations can catapult your label into the
perennial fashion mainstay.
The Garage Public Relations
The Garage Public Relations is a boutique PR firm with
a focus on building brands in the fashion and lifestyle arena. They
provide clients with innovative ideas and personal service through targeted
media campaigns, celebrity branding, special events and product placement.
Los Angeles, CA Phone 323-951-0405 Fax: 323-395-5646
Email: Info@thegaragepr.com
Contact: Lauren Johnson / Adam Ambrose
Glimmer Public Relations
: Glimmer PR is a boutique fashion, beauty, fitness
and lifestyle public relations agency which prides itself on giving personalized
attention to companies just launching and companies who need a fresh face
and new beginning to their media and publicity approach. Glimmer's founder
Missy Heckman, utilizes her fashion background as a former merchandiser
and stylist by creating premier publicity strategies and branding methods
specific to fashion to take each brand to the next level.
Address: 501 S. Sierra Bonita Avenue Los
Angeles, CA 90036 and 159 East 92nd Street, Suite 9 New York, NY 10128 Ph:
917-755-3975 Phone: 917-755-3975 Email: info@glimmerpr.com
or missy@glimmerpr.com
Contact: Missy Heckman, CEO and Founder
Howard Ruben PR : Created
by journalists, Howard Ruben PR is an experienced, highly successful agency
specializing in brand building and media relations for its clients in fashion,
music, film, entertainment, sports, travel and non-profit. Howard Ruben
PR has created national PR/marketing programs for such brands and individuals
as Jams World, Ocean Pacific, Quiksilver, Gotcha, Generra, singer Laura
Bryna, California Music Project, artist Gordon Heuther, Borgata Entertainment
Group, Cutter & Buck, Edwin Jeans, Karen Neuburger, Pacific Design Center,
National Geographic, Teva, Mephisto, L.A. Gear and Golds Gym. Prior to starting
his agency, Ruben was a business editor for WWD and DNR, divisions of Conde
Nast. His freelance articles on fashion, sports, business, design and marketing
have appeared in the Los Angeles Times, Los Angeles Magazine, GQ, Adweek,
Ad Age, USAir Magazine, UPI, MR, and Sportswear International. HRPR has
headquarters in Los Angeles with offices in New York.
LaForce: LaForce is a full-service marketing and public relations agency with a diverse client portfolio that includes fashion and lifestyle brands. They have an office in Santa Monica, CA, serving the LA market.
LicenZing LLC is a
boutique consulting agency specializing in brand licensing, public relations
and marketing. The agency offers clients a reliable resource for strategic
brand and business development, as well as market and retail development.
This focus combined with extensive experience and expertise allows LicenZing
LLC to deliver meaningful results that will be seen in the bottom line.
LicenZing LLC offers comprehensive, reliable and high-quality services that
are an alternative to in-house resources for building brand equity through
licensing, public relations, marketing, and effective retail distribution.
LicenZing LLC offers a high level of practical experience, know-how, and
strategic alliances. They are committed to the success of their clients
and their extended programs and strive to provide the highest level of customer
service and quality consulting within the licensing and marketing industries.
70 Mitchell Blvd. Suite 105 San Rafael, CA 94903 Phone: 415.507.1596 fax:
866.858.8575
Magnolia Public Relations
: Magnolia Public Relations is a boutique firm
which focuses on beauty, fashion & lifestyle. Launched in late 2006,
Magnolia PR was conceived as a way to connect brands with their desired
media for optimal exposure. From small start-up companies to established
brands, Magnolia PR's clients will receive personal, focused attention on
their specific needs. Owner Adrienne Dorsey has extensive experience
in public relations coupled with a strong background in writing and business.
She received her B.A. in Writing/literature from George Fox University and
MBA from Woodbury University while working for a Los Angeles-based PR firm.
As their senior account manager, Adrienne secured placements in top media
including Lucky, InStyle, People, Nylon, Paper, ElleGirl, Seventeen, InTouch
Weekly, Star, and many more. After seeing the need for a personalized,
precise approach to public relations, Adrienne created Magnolia PR. By carefully
selecting clients and offering individualized PR packages, Magnolia is poised
to take brands to the next level. Magnolia PR is conveniently located in
the media capital of the world, Burbank, CA. Services include: public relations,
brand/image consulting, marketing, and event planning. Address: Los
Angeles, CA Contact:
Adrienne Dorsey e-mail:
Adrienne@magnoliapr.com
MediaRiot PR
media contact: Zoe Farrell 323 549 3888 e-mail:
zoe@mediariotpr.com
Millhouse PR
media contact: Tu M. Tran (213) 364 0150
tmtran@millhousepr.com
Much and House (MH)
Paul Wilmot Communications: While headquartered in New York, Paul Wilmot Communications has a strong West Coast presence and serves fashion, beauty, and lifestyle clients from their Los Angeles office.
Pierce Mattie public relations
firm with offices in New York and Los Angeles. Pierce Mattie Public
Relations is the leader in effectively utilizing both traditional and new
media to offer brands in the beauty, fashion, jewelry, fitness, home furnishing
and luxury lifestyle industries, a diverse range of marketing services that
include long term and short term brand building, high visibility and optimal
exposure. They are passionate about increasing their clients' bottom line,
improving brand value and contributing to the success of their business.
Address: 1258 North Highland Ave, Los Angeles CA 90038 (323)469-5500
info@piercemattie.com
Ruby Press
Ruby Press is a boutique agency specializing
in fashion, beauty, and lifestyle clients. They
represent companies from across the country to around the globe.
Before founding Ruby Press, Melissa Davis
spent over 12 years as a fashion editor in New York at Harper's Bazaar and
Mademoiselle, and in California with Lucky Magazine.
They are very selective and only take on clients that not only fit
the Ruby Press brand but also that compliment, rather than compete with,
their current clients. At Ruby Press
they work one-on-one with national editors, stylists,
writers and producers, and take pride in their
close personal relationships with the media. They have
secured over 1,000 placements in 6 years- in outlets like Vogue, Harpers
Bazaar, In Style (over 50 placements), Lucky (over 40 placements), Elle,
The Today Show, Good Morning America, The New York Times, The Los Angeles
Times, WWD, and hundreds of others. See their
results on their website or on the press pages
of their clients. They
show their clients lines in New York to the national
fashion/lifestyle media every six months, and typically meet with over 60
fashion and beauty editors from publications ranging from Vogue to Teen
Vogue. Ruby Press services include: Product Development, Event Planning
and PR, Marketing, Design and Retail Consulting. Address- 2014 Shattuck
Avenue , Berkeley , CA 94704 Phone- 510-540-0200 Fax- 510-540-0213 E-mail-
melissa@rubypr.com
Contact : Melissa Davis
Siren PR
Contact: Allison Hodge 212 625 3500 e-mail:
allison@sirenpr.com
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