Following its successful debut at the New York Coterie show in September 2005, ROXS by Shakara Ledard will roll out to nearly 70 stores nationwide in February/march 2006, transforming the signature style of model/actress Shakara Ledard into a new brand of luxury street clothing.  With its rock, punk, funk and urban influences, ROXS (pronounced rocks) seeks to capture the attention of young adult women, age 22-32, with a desire for designer knitwear, loungewear and other apparel distinguished by luxurious fabrics, unique treatments and form-fitting cuts.

The genesis of the company can be clearly seen in Shakara's own background growing up in the Bahamas, where her French father owned several upscale clothing boutiques.  After reaping success as an international model and actress, she harnessed that innate sense of style in designing her own outfits for red carpet events.  The attention she earned from media, fans and even other celebrities soon sparked a desire to leverage her presence in the fashion industry to take it to a new level.  Shakara approached veteran apparel entrepreneur Carl Bethencourt with sketches embodying the outside the box approach that defined her personal style, and together they launched what would become ROXS: a new luxury apparel brand for women unafraid to express themselves, to radiate their own individuality and confidence.

ROXS premiere collection for Spring 2006 boldly goes where few apparel brands have gone before, offering a range of tops in 100% silk and high-end cotton.  Its premium materials find a complement in a host of details: from treatments such as grinding, stone and enzyme washing to hand-embroidery.  At Coteries February 2006 show, ROXS will unveil its Fall collection, to hit stores July/august 2006, featuring the exclusive skin jean, jaxx short, wolf gang vest, bullet dart skirt, punky Bermuda short, cross bones skirt, bullet proof shirt, batwing crop and rainbow jacket. The Fall collection, while incorporating satin, premium denim and leather embellishments, will place an even stronger emphasis on intricate cuts and unique fits.  Its Holiday 2006 collection will see the premiere of cashmere, including upscale cashmere printing, a rarity in the fashion world.

While remaining focused on the design, manufacture and distribution of women's apparel in the $75-295 retail range, ROXS aims to eventually extend into men's and children's apparel as well as licensed accessories.

ROXS will be initially available in upscale specialty stores including Fred Segal, Lounge, Jasmine Sola, LuLu's, Aura, Love Shack, H. Lorenzo Sport, in such cities as New York, Los Angeles, Chicago, Miami, San Francisco, Dallas, Atlanta and Boston.  Along with its design facility in New York, its showrooms are located in New York, Los Angeles and Miami.  Visit the company online at www.ROXS.com.

Shakara Ledard

Co-Owner & President

Spearheading the design and marketing of ROXS, Shakara Ledard draws from her innate sense of style and a career that spans from magazine covers to beauty campaigns, feature films to hit music videos.  The Bahamian-born beauty first caught the public's attention in Sports Illustrated's coveted Swimsuit Issue in Winter 2000, leading to an appearance in its top-selling 2001 Swimsuit Calendar, the covers of such magazines as Essence, One World and Tear Sheet Magazine (as one of its 50 Most Beautiful People) and the chance to break barriers as the first black model to grace the cover of Singapore Harper's Bazaar.  ShakaraÃs allure led to numerous national and international advertising campaigns as well, including those for Victoria's Secret, L'Oreal, Levis, Clinique and Liz Claiborne.

Broadening her oeuvre to acting, Shakara has appeared in the independent feature Prey for Rock & Roll opposite Gina Gershon; Full Clip opposite Busta Rhymes and Xzibit; the dark drama Behind the Smile opposite Marlon Wayans and directed by Damon Wayans; Touchstone Picturesà Raising Helen with Kate Hudson under director Garry Marshall; New Line Cinema' After the Sunset with Pierce Brosnan, Selma Hayek and Woody Harrelson; and most recently with Dolph Lundgren in the action film The Defender.  The music video industry has also been quick to embrace her unique presence, casting Shakara opposite Justin Timberlake in I Love You, in Babyface's There She Goes and in the video for Usher's Grammy-winning song U Remind Me. Visit her on the Web at www.ShakaraLedard.com.

Carl Bethencourt

Co-Owner & Chief Executive Officer

Responsible for the day-to-day business, operations and sales of ROXS, Carl Bethencourt serves as the company's co-owner and chief executive officer.  A seasoned professional and recognized entrepreneur in the apparel industry, he has long been praised for his unfailing instinct, a trait certain to benefit ROXS.  During his career Bethencourt has amassed experience in every key position in the industry: from sourcing to start-ups to management of leading brands such as Macy's, Union Bay Sportswear, Sergio Valente, Dickies, Bugle Boy and Request.

B|W|R PPI
Matt Meyerson Sr. V.P., Product Placement
9100 Wilshire Blvd. Sixth Floor, West Tower
Beverly Hills, CA 90212
(310) 550-7776 p
(310) 550-1701 f
mmeyerson@bwr-la.com