With a background as a tailor and an education in Fine Arts, it was inevitable for Kasil designer David Lim to wind up with a career in design. Upon graduating from the San Francisco Arts School where he studied painting, Lim spent the next three years working as a muralist and traveling around the U.S. before settling back in Los Angeles and entering the family business.

While working at Lim's father's company, a custom tailoring business that catered to a clientele that includes politicians, celebrities and stylists, Lim became fluent in the different types of fabrics and the detailed skill necessary to custom-make a suit. After playing with scraps of denim he found in his father's fabric collection, Lim quickly became enamored with denim's ability to tolerate and absorb manipulation via sanding to fade the indigo, dying to tint the material or painting to accent its form.

Denim) is like painting how it develops over time, Lim said. You can get different textures and feelings from it, and it all comes out of that deep indigo hue.

He began creating pieces for himself, and after much trial and error in perfecting the fit  he began taking orders from clients and developed his latest venture into a career. In December 2002, Lim launched his denim collection and began creating what is widely recognized and coveted in the fashion world as KASIL.

All manufacturing of Kasil products are based exclusively in the U.S. and outsourced only to locally  established contractors. Kasil maintains the highest quality product as all detailing and abrasions to washes are hand-created in an effort to create a distinct and original look. Kasil satisfies the customer who seeks a high-quality denim in a modern interpretation of the quintessential jean.

Limï latest signature touch is seen in Season Back as subtle accents of colorful fabrics inlayed in the back pockets of the jeans. Each style is a limited edition and gives the wearer an opportunity to have her own individual look. Kasil has become an ongoing study of how something as ordinary as denim has progressed into a true test of design and concept.

KASIL jeans are available in a range of styles for women including Boot Cut, Slim Fit and Boy Cut, and a Boot Fit and Slim Fit for men. Kasil jeans are available in five denim wash categories: Rinse Born, Atlantic, Baltic, Pacific and Destruct, light destructed faded denim. This spring, Kasil launched Cloud 9 a line of brightly-colored Diamond-V jeans in pinks, greens, blues and summer white.

Lim currently resides in Los Angeles where he has formed a substantial Hollywood following which includes Brad Pitt, John Travolta, Angelina Jolie, Jennifer Aniston, Lucy Liu, Fergie of the Black Eyed Peas, Minnie Driver and Lindsey Lohan. Kasil is sold in stores across the U.S., Japan, Germany, Switzerland, Singapore, Hong Kong, London and Canada.

Learn more at www.kasiljean.com

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Matt Meyerson Sr. V.P., Product Placement
9100 Wilshire Blvd. Sixth Floor, West Tower
Beverly Hills, CA 90212
(310) 550-7776 p
(310) 550-1701 f
mmeyerson@bwr-la.com