Geoffrey Beene, the American fashion designer born in 1927,

He entered New York's Traphagen School in 1947 to study fashion for one year. 1948 he went to Paris attending the Academie Julian, and l'Ecole de la Syndicate d'Haute Couture, as well as sees his first French couture collection, stunned by the wit and iconoclastic use of color of Elsa Schiaparelli. From 1948 till 1950 working for Edward Molyneux, the great designer. He returned to New York in 1951 and begins work with Mildred O'Quinn. Furthermore at the same time he worked for Samuel Winston, and then he was head designer at Harmay, a dress house on 7th Avenue. He designed for Teal Traina, a major garment house, from 1954 to 1963. 1963 Geoffrey Beene set up his own house on 2nd Avenue in New York and showed his first collection.

Beene developed a menswear business that led to a licence agreement with Van Heusen for shirts. He also created fragrances for men and women. 1976 Beene was the first American designer to show his collections in Milan, Italy followed up with Rome, Paris, Brussels and Vienna. 1989 Beene opened his retail shop on 5th Avenue in New York, "Geoffrey Beene on the Plaza".

Geoffrey Beene passed away in 2004 but his brand lives on.