Wet Seal is a young
women's clothing retailer
headquartered in Foothill Ranch, California. It
carries moderately priced brand name and company-designed
apparel and accessories. The company was founded
in Newport Beach, California by Lorne Huycke in
1962 as "Lorne's." The "Wet Seal"
name comes from a comment Lorne Huycke made during
a
fashion show commenting
that a model wearing a bathing suit looked like
a "wet seal."
In 1995, Wet Seal acquired 237 Contempo Casuals stores from the Neiman Marcus Group. Contempo Casuals would continue to use its own name until 2001, when the remaining stores were converted into Wet Seal stores. The company then launched the Arden B. brand in November 1998 and changed most of the remaining Contempo Casual names to Arden B. As of November 22, 2006, Wet Seal has 428 locations in 48 states and Puerto Rico.
The Wet Seal, Inc. and its subsidiaries operate as a specialty retailer of apparel and accessory items for women in the United States. It operates two mall-based chains of retail stores under the Wet Seal and Arden B brands. The company's Wet Seal stores offer apparel and accessories for teenage girls; and Arden B stores provide feminine, contemporary collections of fashion separates and accessories. It also operates Web-based stores, which include https://www.wetseal.com that offers Wet Seal merchandise. As of February 2, 2008, the company operated 494 retail stores, including 399 Wet Seal stores and 95 Arden B stores. The Wet Seal, Inc. was founded in 1962 and is based in Foothill Ranch, California.
Wet Seal typically serves the same audience and competes with Deb Shops, Justice, Forever 21, and Charlotte Russe.