History
In 1984, Daryle Scott created Venus Body Wear, selling ladies' leotards and exercise apparel via full-page ads in Cosmopolitan and other national magazines. A year later, the company expanded to include women's swimwear and became known as Venus Swimwear. In 1999, Venus acquired WinterSilks, a large importer of silk fashions. In 2000, reflecting the expanded offerings, the company name changed to Venus. In November 2006, Venus, Venus Manufacturing, and WinterSilks, were acquired 80% by Golden Gate Capital, under their Catalog Holdings Group. The three companies fell under a new, united company name, Venus Holdings, LLC.
Sponsorships
Official swimsuit sponsor for the 2007 Miss America pageant.
Past Venus Models
Jessiqa Pace*
Brooke Burke went on to host E!'s Wild On! and CBS's reality show, Rock Star. Brooke also worked with Venus on her own line of swimwear: Barely Brooke.
Barbie Blank went onto become a World Wrestling Entertainment professional wrestler on the ECW Brand
Dalene Kurtis became Playboy's Playmate of the Month for September 2001 and Playmate of the Year of 2002.
Nikki Schieler went on to became Playboy's Playmate of the Month for September 1997.
Karen McDougal became Playboy's Playmate of the Month for December 1997 and Playmate of the Year of 1998.
Learn more about women's swimwear