Tattered and Torn

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Tattered and Torn is a clothing line founded by the American metal band Slipknot in 2008, running as an imprint of Bravado, the company that handles the band's merchandising. The name comes from a Slipknot song, and the first items - shirts and hoodies - went on sale in late July 2008 through Hot Topic stores across North America and the Hot Topic website.

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tattered and torn logo
Tattered and Torn
is a clothing line founded by American metal band Slipknot, in 2008. The name is taken from a song by the band which appears on their debut album Slipknot.

History

The clothing line was launched by the band Slipknot in 2008 and runs as an imprint of Bravado, a company that runs the band's merchandising. While the band recognize that their merchandise is their biggest revenue income, they insist Tattered and Torn is more than just band merchandising. Vocalist Corey Taylor said, "It's a way for [the fans] to get cool clothing at affordable prices." The first items from the clothing line went on sale in late July 2008 through Hot Topic stores across North America and the Hot Topic website.Currently the line is limited to shirts and hoodies but is expected to develop in to a full-range clothing line.

Name

Tattered and Torn is named after a song written by the band. The song appears on their debut albumSlipknot which was released in 1999, as well as their demo-album Mate. Feed. Kill. Repeat. which was released in 1996.

The above definition about the clothing company Tattered and Torn is licensed under the GNU Free Documentation License. The information source is from Wikipedia, the free encyclopedia and was originally obtained from the following page address https://en.wikipedia.org/wiki/tattered_and_torn.  The definition has been modified by the Apparel Search Company in June 2009.  The rest of this page and other pages on Apparel Search are NOT under the free document license.

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A Band Clothing Line, Not Just Merchandise

Slipknot launched Tattered and Torn in 2008 as an imprint of Bravado, the company that runs the band's merchandising. The band acknowledged that its merchandise was its biggest revenue income, yet insisted the line was more than band merchandise: a stand-alone clothing offer built around the band's name and imagery. Vocalist Corey Taylor put the pitch in price terms - a way for the fans to get cool clothing at affordable prices - which positions the line against the high markups fans often associate with concert merchandise.

Distribution was retail from the start. The first items went on sale in late July 2008 through Hot Topic stores across North America and the Hot Topic website, giving the line a national specialty-retail footprint on day one rather than a tour-table-only release. At launch the range was limited to shirts and hoodies, with the stated expectation that it would develop into a full-range clothing line. Starting narrow is typical for music-driven labels: shirts and hoodies carry graphics well, fit the audience's everyday wardrobe, and test demand before a label commits to cut-and-sew categories.

The Name and the Song

Tattered and Torn takes its name from a song written by the band. The song appears on Slipknot's debut album Slipknot, released in 1999, and also on the demo album Mate. Feed. Kill. Repeat., released in 1996. Naming a clothing line after a catalog song ties the garments directly to the band's recorded history: the 1996 demo reference reaches the earliest fans, while the 1999 debut album is the record that introduced Slipknot to a mass audience. For a definition entry, that is the durable fact about the brand - Tattered and Torn is the Slipknot clothing line, founded in 2008, named for the song, and sold first through Hot Topic.

Common Questions

What is Tattered and Torn?

Tattered and Torn is a clothing line founded by the metal band Slipknot in 2008. It runs as an imprint of Bravado and was launched with shirts and hoodies sold through Hot Topic.

Where does the name Tattered and Torn come from?

The name is taken from a song by the band, which appears on Slipknot's debut album Slipknot, released in 1999, and on the demo album Mate. Feed. Kill. Repeat., released in 1996.

What did vocalist Corey Taylor say about the line?

Corey Taylor described the line as a way for the fans to get cool clothing at affordable prices, and the band presented it as more than just band merchandising.

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