Content
ShockHound has an online social networking platform which allows users to create and share content. Additional website content includes: music reviews, rock concerts, interviews, music videos, streaming audio, and original programming called Shock Shows. Current original Shock Show programming includes Taco Tuesday and Stella Can't Cook.
Cross merchandising
In addition to music downloads, music-related merchandise is also available on the website, including: band T-shirts, accessories, posters, concert tickets, and Vinyl records. This type of cross merchandising is currently unique in the digital audio market. ShockHound utilizes a proprietary shopping cart functionality which combines music downloads and merchandise purchases into a single transaction.
Concert sponsorships
As part of their opening launch in 2008, ShockHound offered free concerts by No Age, Titus Andronicus and Snow Patrol, to users in Chicago, Los Angeles, San Francisco, Las Vegas and San Diego.