History
RVCA was founded by PM Tenore, who is also the creative director. The company markets itself as an original combination of art, music, fashion and a modern lifestyle. At the forefront of this goal has been RVCA's Artist Network Program (ANP) - a venture established to showcase both renowned and relatively unknown artists.
Culture
RVCA is closely associated with skateboard and surf culture; the company sponsors a skateboard and surf team. RVCA clothing is found in skateboard/surf shops and can also be found in Zumiez, Nordstrom, Bloomingdales, Tilly's, The Buckle, PacSun and numerous other shops. B.J. Penn, sponsored by RVCA, wears his RVCA trunks for major UFC events.
Because of its art focus, RVCA is also associated with the street graffiti subculture. RVCA is involved with various contemporary art galleries such as New Image Art Gallery in Los Angeles and the Luggage Store Gallery in San Francisco Established to promote the genuine integrity of RVCA's subcultures while simultaneously giving back to the community. RVCA is also pronounced "Ruca" which is the proper way to say the brand's name.
Sponsored artists
Mark Hunter (Photographer)
Cory Early (Photographer)
Jack Johnson (Musician)
Matt Costa
Christian Jacobs (The Aquabats)
Mark Mothersbaugh (Devo)
Ed Templeton
Mark Mulroney
Mickey Avalon
Brendan Fowler
Matt Gordon
Leo Vieira (Brazilian Jiu Jitsu Fighter)
B. J. Penn
Vitor Belfort
Carter Beach (Octogenarian student, Bloggist on the BeachReport.com)
Shwayze
Surf Team
Matt Archbold
Makua Rothman
Asher Pacey
Daniel Jones
Dino Adrian
Ford Archbold
Jarrah Tutton
Kalani David
Alex Knost
Nathan Webster
Russel Smith
Christian Fletcher
Carter "Life is a" Beach
Justin Thomas
Luis Jeronimo
Skate Team
Austin Stephens
Cairo Foster
David Reyes
Ed Templeton
Josh Harmony
Keegan Sauder
Kevin Long
Leo Romero
Nestor Judkins
Raymond Molinar