Pony International (commonly referred to as merely Pony) is an American brand of footwear and other apparel. Founded in 1972 in Brooklyn, Pony became one of the top athletic brands worldwide. By the mid-1980s, Pony's sales volume reached US$800 million. From 1996–2006, it was (at least in part) owned by Global Brand Marketing, Inc., a privately held company based in Santa Barbara, California. Global Brand Marketing acquired a majority share of Pony in 2003. Pony has recently been bought by Sharp Gain Profits Ltd. Pony was re-launched in 2008 in San Diego.
Endorsees
Occasionally, professional athletes have popularized the brand, including Pelé, Darrell Dawkins, Earl Campbell, Tracy Austin, Willie Stargell, David Thompson, Sharif Khan, Larry Holmes, Leon Spinks, Giorgio Chinaglia, the USFL, Dan Marino, Anne White, Lenny Dykstra, Spud Webb, and Pete Rose.
In 2002 and 2003 Pony clothing and shoes were highly promoted by rock bands Korn, Staind and Limp Bizkit. Pony made a signature shoe model for Jonathan Davis the lead singer of Korn which he always wears while performing .
Offerings
Originally, Pony was known for producing athletic footwear. The company expanded its offerings to include sport apparel, and it has more recently produced streetwear. As a result, Pony has partnered with and been endorsed by non-athlete celebrities including Snoop Dogg, who in 2005 launched his "Doggybiscuitz" range. . Most recently NFL star Randy Moss has his own line of Football cleats.
Pony also designed several football teams' kits in the 1990s, including teams such as West Ham United, Tottenham Hotspur, Southampton F.C., Hearts F.C., Chile's Colo Colo, Mexico's Club Leon Puebla FC and Santos Laguna, among others.
Pony has been named the official shoe of the American Basketball Association.
Pony was also available in all continents except Europe.
