Missionary Origins

The shirt's origins are traced back to the early years of the Kingdom of Hawai'i upon the arrival of Congregational and Presbyterian missionaries to the Hawaiian Islands. These early Christian settlers from New England imposed strict dress codes on the native Hawaiians and forced many to wear quick-sewn shirts made of various fabrics available to the missionary seamstresses at the time.

Modern Aloha Shirt

The modern Aloha shirt was first manufactured commercially in the early 1930s by Chinese merchant Ellery Chun of King-Smith Clothiers and Dry Goods, a store in Waikiki. Chun began sewing brightly colored shirts for tourists out of old kimono fabrics he had leftover in stock. The Honolulu Advertiser newspaper was quick to coin the term Aloha shirt to describe Chun's fashionable creation. Chun trademarked the name. The first advertisement in the Honolulu Advertiser for Chun's Aloha shirt was published on June 28, 1935. Local residents, especially surfers, and tourists descended on Chun's store and bought every shirt he had. Within years, major designer labels sprung up all over Hawai'i and began manufacturing and selling Aloha shirts en masse.

The popularity of the Aloha shirt boomed in the United States after World War II as major celebrities sported the Hawaiian wear. President of the United States Harry Truman wore Aloha shirts regularly during his tenure in the White House and in retirement. John Wayne and Duke Kahanamoku endorsed major designer labels while Bing Crosby, Arthur Godfrey and Johnny Weissmuller entertained while wearing them.

Muumuu

The corresponding Hawaiian wear for women is the muumuu. Like the Aloha shirt, muumuu exports are often brilliantly colored with floral patterns of generic Polynesian motifs designed for casual, informal wear. Muumuu for local Hawai'i residents are more respectful in tone, adorned with traditional Hawaiian quilt designs in muted colors.