Promotional merchandise is used globally to promote brands, products, and corporate identity.
Promotional merchandise, promotional items, promotional products, promotional gifts, or advertising gifts, sometimes nicknamed swag or schwag, are articles of merchandise (often branded with a logo or slogan) used in marketing and communication programs. They are given away to promote a company, corporate image, brand, or event at trade shows, conferences, and as part of guerrilla marketing campaigns.
Promotional apparel is typically printed or embroidered with a company name, brand, or logo. Other types of embellishment can also be utilized to identify the corporate image.
Learn about imagewear which is similar concept.
The following are a few resources of possible interest:
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Learn about corporate apparel here in our fashion industry terms section.
What is promotional apparel? That is a fantastic question.