According to Wikipedia the term “Lolita” refers to a fashion subculture in Japan that is primarily influenced by Victorian clothing, as well as costumes from the Rococo period. Lolita has made this into a unique fashion by adding gothic and original design elements to the look. From this, Lolita fashion has evolved into several different sub-styles and has created a devoted subculture in Japan. The Lolita look consists primarily of a knee length skirt or dress, headdress, blouse, petticoat, knee high socks, or stockings and rocking horse or high heel/platform shoes.

Although the origin of Lolita fashion is unclear, it is likely the movement started in the late 1970s. In the 1990s, Lolita fashion became better recognized with bands like Malice Mizer Visual Kei (or visual type) bands coming into popularity. These bands wore intricate costumes, which fans began adopting as their own style. The style soon spread from its origins in the Kansai region, and ultimately reached Tokyo where it became popularized throughout Japanese youth culture. Today, Lolita fashion has grown so much in popularity that it can be found in department stores in Japan. Today, many young people wear the fashion all around the world.