Fashion SEO Tips for 2018 and possibly beyond.

Yes, good site ranking is HUGELY important for any fashion business.  Obviously, you already know this.

Let's figure out the steps that need to take place to improve our rankings.

If you want higher Google rankings, this SEO tutorial is for you.

https://www.youtube.com/embed/b9x3IkU8eaw?ecver=1

• The above SEO tutorial is from Backlinko.

Page Speed Load Time is important.  But how important is it really?

According to Google July 9, 2018: "The Speed Update is now rolling out for all users. People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. Although speed has been used in ranking for some time, that signal was focused on desktop searches. Today we're announcing that starting in July 2018, page speed will be a ranking factor for mobile searches.  The “Speed Update,” as we're calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content. "

Read more Fashion Website SEO Tips 2018 on the Fashion Blog.

Below are some resources that can be used to evaluate a page's performance.

• Chrome User Experience Report, a public dataset of key user experience metrics for popular destinations on the web, as experienced by Chrome users under real-world conditions

• Lighthouse, an automated tool and a part of Chrome Developer Tools for auditing the quality (performance, accessibility, and more) of web pages

• PageSpeed Insights, a tool that indicates how well a page performs on the Chrome UX Report and suggests performance optimizations

Keep in mind that SEO techniques must continuously be tweaked.  What works well today, may not work so well tomorrow.

Google & Bing continue to make improvements to their websites and search engines.  It is important that you do the same.  The best SEO tip is for you to create a fabulous website.

Thank you for using the Apparel Search website.