Los Angeles Mayor Antonio Villaraigosa will help launch the "Made in Los Angeles" Pavilion at MAGIC. The Pavilion will showcase Los Angeles' thriving apparel manufacturing sector, which is the largest manufacturing sector in the LA region. LA apparel manufacturers currently support over 48,000 jobs in an industry that generates $13 billion in revenue for the region. The City of Los Angeles has made it a top priority to keep and attract them through local policy initiatives.

This initiative and appearance is part of MAGIC's overarching "Made in the Americas" initiative. With the fashion industry at the forefront of the Obama administration's initiative to support both U.S. manufacturing and trade agreements within the Western Hemisphere, SOURCING at MAGIC and the U.S. Department of Commerce will host the second annual Americas Pavilion and Summit. "Sourcing in the Americas" will highlight the United States and Western Hemisphere supply chain network.

Returning to the show for a second year to discuss key issues ranging from trade to manufacturing, are Obama Administration official Francisco Sánchez, Commerce Under Secretary for International Trade, Commerce Deputy Assistant Secretary for Textiles and Apparel, Kim Glas, and Gail Strickler, Assistant United States Trade Representative for Textiles and Apparel.

To give you some background on MAGIC, every August and February, the fashion industry converges in Las Vegas for the most influential event in the business – MAGIC. As an incubator of fashion, MAGIC is where new trends surface and develop into what will be seen on the consumer. The show's goal is to connect and inspire the fashion community. The August 2012 MAGIC will run from August 20 – 23, 2012. For up-to-date exhibitor listings, seminar scheduling, travel support and registration information please visit www.magiconline.com.

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