StyleMint Online Shopping Event Tomorrow

Ashley Olsen and Mary-kate Olsen's social commerce brand, announced earlier this week its inaugural live online shopping event in partnership with UStream, R to Z Studios, Revlon, and STORY. Mary-kate Olsen will be joined by style influencers to offer viewers an exciting, interactive shopping experience that includes expert style advice, product sneak peeks and exclusive deals. The two-hour event will stream live on StyleMint's Facebook Fan Page and Ustream Friday, April 20, 2012 at 12pm ET/9am PT. StyleMint's Facebook application will enable real-time, interactive shopping and exclusive promotions.

Hillary Kerr, WhoWhatWear's Editorial Director and Co-founder, will host a notable roster of style mavens including Rachel Zoe, makeup artist Gucci Westman for Revlon, Erica Domesek of P.S. I Made This, Glamour's Style Editor Tracey Lomrantz and Rachel Shechtman of Story. Throughout the program, designer Mary-kate Olsen will answer viewers' questions, offer styling tips and talk about her vision for StyleMint. "I'm excited to interact with StyleMint's online community through such an innovative platform," says Mary-kate Olsen.

Leading up to the event, questions for Mary-kate can be submitted to www.facebook.com/styleMint. During the event, questions can be submitted via Twitter to @StyleMint #StyleMintLIVE.

Learn more about the StyleMint Shopping Event scheduled for April 20, 2012.

Read previous fashion event news articles from our news archive: Fashion Event Articles, Fashion Event Articles 2011, Fashion Event Articles 2010, Fashion Event Articles 2009, Fashion Event Articles 2008, Fashion Event Articles 2007, and Fashion Event Articles 2006.

If you would like to review additional categories other then event news, you can research previous fashion news reports from these links: 2011 Fashion Articles, 2010 Fashion Articles and 2009 Fashion Industry Articles.

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