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International
Fashion Focus at Margin London |
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Fashion Event Articles Fashion Trade Shows Fashion News Fashion Shows United Kingdom Fashion Industry |
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The February 2009 edition of Margin, the London tradeshow for upscale streetwear and directional tailoring, saw a significant increase in buyers from across Europe & Japan driven by the weaker pound and stronger Euro, and the August 2009 edition is on track to be the most international mix of exhibiting brands to date.
Buyers
from across Germany,
Belgium, France, Spain and
The Netherlands descended on
The Music Rooms in Mayfair
to visit Margin and,
courtesy of a
wallet-friendly exchange
rate, source more affordable
and directional wares from
UK designers. Equally UK
buyers reported that the
stronger Euro meant cutting
back on overseas trade shows
and instead decided to buy
on the doorstep from brands
at Margin.
For UK
buyers still keen to source
unique international
designers, without the
expense of overseas travel,
Margin is welcoming many
overseas brands to the
August 2009 edition of the
exhibition. Already
confirmed are exhibitors
from countries including
Australia, Canada, Finland,
Germany, Ireland, Italy,
Japan, South Africa, Sweden,
Switzerland, and Thailand,
who will be showcasing their
ranges alongside new and
young UK designers. "For
over seven years, Margin has
established itself as the
prime location to find fresh
talent amongst successful
retailers and international
brands have realised they
can reach key stores
globally by exhibiting at
the show" said Margin
organiser Odysseas
Constantine.
Exhibitors at the February
2009 edition agreed with
Croatian designer Anja
Stehlik commenting "for
international designers the
Margin show is a great
prospect to present their
brand to press and buyers
that can give you strength
to move forward." New UK
designer Kweku Quagraine,
who made their debut at the
February 2009 edition,
recognised the benefit of
the international draw
Margin has with buyers
commenting that "Margin has
been a life changing
experience for Kweku
Clothing. I now have
stockists in Sweden,
Switzerland as well as
retailers across the UK not
to mention online retail
heavyweights such as ASOS".
Margin has always championed new and young designers by providing an affordable platform for brands to meet with key buyers and press. "Retailers travel the world looking for the next big thing but are never going to find it at a show whose costs prohibit fresh talent." said Constantine. "We understand that a brands budget is better spent on sampling and production (and making a profit). In fact we have not increased the price to take part since 2003 to ensure new and young designers feel able to financially take part which guarantees buyers will find brands they will simply not discover at any other trade event where costs can be up to six times higher."
Since the
exhibitions first started
back in 2002, Margin can lay
claim to providing the
successful trade launch-pad
for many brands such as
Supremebeing, Lady Luck
Rules OK, Dephect, Emily &
Fin, I Saved Laurence,
Sugarhill, EIO, and Ruby
Rocks, as well as the UK
launching point of overseas
brands including Upper
Playground, Loreak Mendian,
Syndrome, Gama-go, Stereo
Sound Agency, Uzi Nyc, and
Z-boy amongst many others.
With
streetwear and young fashion
inseparable from music and
musicians, Margin is one of
the only trade events
globally to follow through
the assocation by inviting
progressive records labels
to provide the soundtrack
for the two days of the
exhibition as well as a
limited edition CD for
visitors (which reportedly
goes down well with indie
buyers in particular who
play the CDs in-store). For
August 2009 Margin has
invited London label
Jalapeno Records with their
smooth summer sounds of
nu-funk and soul.
The next
edition of Margin takes
place on the 2nd & 3rd of
August 2009 at The
Music Rooms on South
Molton Lane in Mayfair,
London W1. For more
information visit
www.margin.tv
Margin Upscale Streetwear Trade Show Moves to Mayfair
2009 Fashion Industry Articles
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