Londoncentral is pleased to announce that US streetwear label Ed Hardy will be exhibiting in the UK for the first time at Olympia 2 in September.

Official distributor, Groovy UK Ltd has been operating for 15 years and will be bringing Ed Hardy and Hello Kitty to the streetwear section of the show. Martin Butler, managing director of Groovy UK Ltd said: Groovy UK Ltd is the official distributor for Ed Hardy fashion bags, belts, jewellery, barware, lighting and lighters. We plan to develop the Ed Hardy brand in the UK , taking it to the next level by placing the brand in key department stores and mail order retailers. Groovy UK are specialists in brand development and are working closely with Ed Hardy licensees following a newly created retail roll out plan.

Londonedge managing director Carole Hunter said: We are continually working to bring fresh brands to the show whilst maintaining the core exhibitors who have made Londonedge what it is today.

Both Ed Hardy and Hello Kitty are welcome additions to Londoncentral. Particularly, Ed Hardy will provide buyers with a first shout at merchandise given that this will be their British debut. We are also delighted to be able to assist the brand in their quest to expand business in the UK . September 2009 is shaping up to be a great exhibition!

Products on show across the two brands (Ed Hardy and Hello Kitty) will include bags, purses, wallets, jewellery, key chains, belts, cufflinks, lighting, mirrors, glassware, disposable lighters and ceramic mugs.

The next Londonedge and Londoncentral will take place from 6-8th September 2009 at Olympia 2, London, W14. For further information please contact +44 (0) 1162 898 249 or info@londonedge.com  

Visit www.londonedge.com.  

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Fashion Event Article Posted May 22, 2009