From June 17 to 20, the 9^th edition of the Montreal Fashion and Design Festival will once again take over the city's renowned and prestigious McGill College Avenue between Sainte-catherine and Maisonneuve. Drawing huge crowds in 2008, this wildly successful event has become the rendez-vous of choice for local fashionistas and shopaholics as well as tourists. The upcoming edition promises to be more spectacular than ever, with a varied program showcasing fashion, dance, multimedia presentations, entertainment along with the most novel shopping activities. Working in conjunction with various downtown partners, this year's Festival will set the beat for the summer season and introduce the world to Montreal, City of Design.  

Fashion moves into the street

This 9^th edition of the Montreal Fashion and Design Festival will present the very latest creations of more than a hundred of Canada's most prolific designers, retailers and manufacturers in unique concepts that merge the various facets of design. Not only does the Festival make it possible to discover the collections of such well-known retailers as Guess, Foxy Jeans / Bauhaus, Love Hate, Le Cheteau, Tiger, Soaked, and The Bay, as well as the various labels found at Eaton Centre Montreal, Complexe Les Ailes and Place Montreal Trust, it is also a unique opportunity to see upcoming collections as you've never experienced them, to the rhythm of DJs and special guests. 

Fashion Music at its best

In a concept true to the event, this year, Fashion and Music will be more ubiquitous than ever.  With performances by up-and-coming local artists as well as international performers, festivalgoers will get a chance to see their favourites perform in events designed and staged specifically for the Festival. And for the night owls, days will run into the wee hours of the morning at Montreal bars and lounges welcoming the fashion crowds to glamorous parties.  

About the Montreal Fashion and Design Festival

Organized and produced by Sensation Mode, the Montreal Fashion and Design Festival attracts some 500,000 visitors every year.  For four days, this highly glamorous event serves up a varied program that brings together the leading international labels, a host of renowned designers, exciting musical performances, design in real time, and countless special events, all in a decidedly unique ambiance. This year's edition of the Montreal Fashion and Design Festival enjoys the support of partners such as the Government of Quebec, the City of Montreal, Tourisme Montreal and Destination Centre-ville.

Be in the know!  For the latest in Festival news and the event's complete program of activities, visit our website regularly at: www.festivalmodedesign.com

Source:  Sensation Mode