The first edition of Lingerie Americas at WWDMAGIC, held February 12 - 15 at the Las Vegas Hilton, was a success, attracting 1,612 visitors, including intimate apparel boutique buyers as well as general ready-to-wear buyers. The combined force of MAGIC International, the premier fashion trade event in the world, and Lingerie Americas, North America's finest and most respected intimate apparel trade show, offered visitors a unique opportunity to discover the newest trends.
Our first
experience
with MAGIC
International
has been
wonderful
and resulted
in
a
successful
event.
Together, we
offered the
best to
visitors and
exhibitors
alike, said
Mr. Patrice
Argain, CEO,
Lingerie
Americas. Certainly
we can only
grow in Las
Vegas.
Lingerie
Americas
brought an
invaluable
additional
resource to
our
retailers
creating a
more
comprehensive
show for
them to
shop, said
Christopher
Griffin,
Show
Director of
WWDMAGIC and
MAGIC kids.
We look
forward to
connecting
the
largest
gathering of
specialty
retailers in
the world
with the
best in
intimate
apparel
at
another
successful
show
together
this
August.
Some of the best intimate apparel brands in the industry put their trust in the new event. Aubade, Biatta Intimates, Calida, Chantelle, Fantasie, Felina, Gossard, Hanro, Jezebel, Natori, Princesse tam.tam, Shirley of Holllywood and Simone Prle were among the many busy exhibitors at the show.
Designer
Carol Malony
said, I
wanted to be
part of the
magic of the
MAGIC. Where
else
is there a
million
square feet
of product
being
displayed? I
wanted to
get
people to
cross over.
Scott Parker, brand and operations manager of UK-based Made by Niki lingerie reported not having a full schedule of appointments but seeing a healthy amount of buyers from traffic.
In addition
to meeting
with
manufacturers,
buyers
attended the
Eveden Inc.
Fit
School
Seminar,
held daily
during the
show.
Frederika
Zappe (Eveden
National Fit
Specialist)
demonstrated
basic to
advanced
techniques
for fitting
full-busted
and
full-figured
customers.
The next edition of Lingerie Americas at WWDMAGIC, scheduled for August 25-27, 2008 at the MAGIC Marketplace at the Las Vegas Hilton, will feature an expanded floor space with more exhibitors as well as special attractions and events designed to increase the visibility of the new show within a show.
About MAGIC International
Every August and February, the fashion industry converges on Las Vegas for the most influential event in the business the MAGIC Marketplace. The next event takes place August 25-27, 2008, in the Las Vegas Convention Center and Hilton. For information, call (310)659-5380 or log onto www.MAGIConline.com. MAGIC International is a subsidiary of Advanstar Communications, the world's largest and most widely recognized organizer of trade shows for the apparel industry producing the MAGIC Marketplace in Las Vegas featuring MAGIC, WWDMAGIC, MAGIC kids, Sourcing at MAGIC, PROJECT, and Pool.
About Lingerie Americas
Founded in August 2002, Lingerie Americas Trade Show's mission statement is to provide the industry with a global networking platform offering a professional environment for Intimate Apparel and Swimwear manufacturers to introduce their new collections, and the opportunity for North American retailers to discover the best selection of brands from all over the world. With two editions each year in New York City and with its August 2007 launch in Las Vegas, Lingerie Americas has become the not-to-be missed event of the industry.
The organization focuses on providing excellent service via its pre-registration, complimentary newsletters, on-line exhibitors list, thought-provoking seminars, discounted rates on hotel bookings, complimentary lunch and breakfast, copies of major international trade press, and more.
Dates for
the 2008
editions of
Lingerie
Americas New
York are
February
24-26, and
August
3-5,
at The
Altman
Building and
Metropolitan
Pavilion.
Lingerie
Americas at
WWDMAGIC
dates
are February
12-15 and in
August 25
27.
Learn about MAGIC at their profile page here on Apparel Search.
You may have interested in women's lingerie stores and our women's lingerie guide.