Founded in the Austrian city of Bregenz in 1950, Wolford is the market leader for luxury Skinwear.
Wolford generates nearly half of its revenues with its core legwear product group. Closely matched with the core product group are the company’s lingerie and ready-to-wear products – decorative and in some cases figure-embracing products like bodies and shirts (bodywear) as well as matching dresses and pullovers. These products are supplemented with a small selection of accessories such as scarves and bracelets.
In the decades of its existence, it has produced numerous product innovations, some of which are still bestsellers today. With more than 250 monobrand points of sale (POS) and over 3,000 trading partners the brand is present in more than 45 countries worldwide and has been listed on the Vienna Stock Exchange since 1995.
Wolford is now the epitome of exclusive legwear and bodywear for many women worldwide. This success is based on a round-knitting technology specially developed and constantly refined by Wolford, as well as on sophisticated workmanship and quality checks. In combination with the finest yarns, this creates the specific comfort and product quality underlying the Wolford brand and its reputation.
Wolford has set standards here over the past decades, as is exemplified by its cooperation with the world-famous photographer Helmut Newton in the 1990s. He played a key role in creating the image of the strong, self-confident Wolford woman. Always open to creative ideas, Wolford has repeatedly worked together with prestigious designers, including Vivienne Westwood and Vetements. They have even developed a cooperation with Adidas.
- Learn more about Wolford at their website.
|
|
