Lululemon Athletica
lululemon (NASDAQ: LULU) is a technical athletic apparel, footwear and accessories company for yoga, running, training, and most other activities, creating transformational products and experiences that build meaningful connections, unlocking greater possibility and wellbeing for all. Setting the bar in innovation of fabrics and functional designs, lululemon works with yogis and athletes in local communities around the world for continuous research and product feedback.
Founded by Chip Wilson in Vancouver, Canada in 1998, lululemon is a yoga-inspired, technical athletic apparel company for women and men. What started as a design studio by day and yoga studio by night soon became a standalone store in November of 2000 on West 4th Avenue in Vancouver’s Kitsilano neighbourhood.
Their first designs were made for women to wear during yoga. Through plenty of feedback from their guests, ambassadors and elite athletes, they now design for yoga, running, cycling, training and most other sweaty pursuits for women and men. Not to mention, their designers are athletes and sweat-minded people, too.
Their vision for their store was to create more than a place where people could get gear to sweat in, they wanted to create a community hub where people could learn and discuss the physical aspects of healthy living, mindfulness and living a life of possibility. It was also important for them to create real relationships with their guests and understand what they were passionate about, how they liked to sweat and help them celebrate their goals.
You can also learn more at https://corporate.lululemon.com/
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